Saturday, August 2, 2025

Polaris of Enlightenment

Privacy is about choice

Mass surveillance

Not about living like a hermit.

Published 23 October 2024
– By Naomi Brockwell
3 minute read

In today’s digital world, the concepts of privacy and anonymity are often used interchangeably, but they’re not the same thing. Privacy is about having control over your personal information – choosing what you share and with whom. Anonymity, on the other hand, is about completely concealing your identity. While both have their place, many people shy away from even basic privacy practices because they believe they can’t achieve full anonymity. But that’s a common misconception.

Not everyone needs to be anonymous, nor does everyone’s threat model demand it. The reality is, reclaiming your privacy isn’t about disappearing from the world or living in isolation. It’s about having the right to decide who has access to your data and how much you want to protect. But in the modern age, we’ve lost much of that control. We’re often coerced into signing away our data rights through lengthy terms of service agreements that give companies and governments permission to do what they want with our information.

The good news is that we do have a choice. Today, there are platforms that won’t demand you sign 60-pages of legalese, or even collect your data in the first place. A decade ago, privacy-focused companies barely existed, and those that did offered subpar solutions. But today, we have amazing alternatives that truly protect your privacy. It’s just a matter of learning about them and reminding ourselves that we still hold the power to choose.

Why privacy matters even if you’re not anonymous

For many people, the idea of online privacy seems overwhelming because it feels like an all-or-nothing game. If you can’t be 100% anonymous, why even try? But privacy isn’t about disappearing – it’s about minimizing risk and gaining more control over your personal information. Sometimes, we might choose to give certain companies our data because their services genuinely help us, and they need access to certain information to do that. That’s a perfectly valid choice. Privacy is not about never sharing information; it’s about thinking carefully about what data we want to share, with whom, and being allowed to make that decision.

The current norm is to throw our hands up in the air, feeling powerless in this data free-for-all we’ve found ourselves in. We’ve become desensitized to pervasive data collection in almost everything we do. Privacy is about shifting back to a norm where we realize we don’t have to give everyone our data. We can opt into some services, opt out of others, and choose companies that respect their usersrather than those that monetize our most sensitive information and hide it behind vague privacy policies.

You don’t have to go to extreme lengths to make a difference. Whether you’re reducing data collection on social media, switching to more secure messaging apps, or avoiding unnecessary location tracking, every step you take toward privacy empowers you and helps you reassert control over your digital life. Each action is another way to regain control over the information you share and the freedom to decide how your data is used.

A good analogy is locking your doors at night. It won’t stop the most determined intruders, but it deters most threats and gives you peace of mind. Similarly, small actions like using encrypted email or blocking trackers can shield you from everyday digital threats, even if complete anonymity isn’t your goal.

The privacy spectrum where do you fall?

Not everyone’s privacy needs are the same. Some people may want to go fully anonymous, avoiding any traceable digital footprint, while others may just want to make sure they aren’t oversharing personal details on social media. And that’s perfectly fine! The goal is not to push everyone toward total anonymity but to help you find the level of privacy that fits your life.

At NBTV, we recognize that privacy is personal, and there’s no one-size-fits-all solution. We give people the tools to protect themselves, whether they’re looking for something as simple as secure email or more advanced solutions like de-Googling their phone. If you’re extreme and want anonymity, we explain that it can be possible. If you’re just starting to care about privacy, we guide you through easy, impactful steps.

 

Yours in privacy,
Naomi Brockwell

Naomi Brockwell is a privacy advocacy and professional speaker, MC, interviewer, producer, podcaster, specialising in blockchain, cryptocurrency and economics. She runs the NBTV channel on Rumble.

Key takeaways

  • Privacy vs. Anonymity: Privacy is about control, while anonymity is about concealment. You can increase your privacy, and hence the control you have over your digital life, without becoming anonymous.
  • Every Step Counts: You don’t need to achieve full anonymity to make meaningful improvements to your privacy. Even small changes can make a difference.
  • You Have a Choice: In today’s world, we’ve been conditioned to sign away our data, but there are platforms that respect your privacy and don't require you to sacrifice control. These platforms exist, and they're better than ever.
  • Privacy Spectrum: Whether you’re seeking complete anonymity or just looking to protect basic personal information, there’s a level of privacy that fits your needs.

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Amazon acquires AI company that records everything you say

Mass surveillance

Published 27 July 2025
– By Editorial Staff
3 minute read

Tech giant Amazon has acquired the Swedish AI company Bee, which develops wearable devices that continuously record users’ conversations. The deal signals Amazon’s ambitions to expand within AI-driven hardware beyond its voice-controlled home assistants.

The acquisition was confirmed by Bee founder Maria de Lourdes Zollo in a LinkedIn post, while Amazon told tech site TechCrunch that the deal has not yet been completed. Bee employees have been offered positions within Amazon.

AI wristband that listens constantly

Bee, which raised €6.4 million in venture capital last year, manufactures both a standalone wristband similar to Fitbit and an Apple Watch app. The product costs €46 (approximately $50) plus a monthly subscription of €17 ($18).

The device records everything it hears – unless the user manually turns it off – with the goal of listening to conversations to create reminders and to-do lists. According to the company’s website, they want “everyone to have access to a personal, ambient intelligence that feels less like a tool and more like a trusted companion.”

Bee has previously expressed plans to create a “cloud phone” that mirrors the user’s phone and gives the device access to accounts and notifications, which would enable reminders about events or sending messages.

Competitors struggle in the market

Other companies like Rabbit and Humane AI have tried to create similar AI-driven wearable devices but so far without major success. However, Bee’s device is significantly more affordable than competitors’ – the Humane AI Pin cost €458 – making it more accessible to curious consumers who don’t want to make a large financial investment.

The acquisition marks Amazon’s interest in wearable AI devices, a different direction from the company’s voice-controlled home assistants like Echo speakers. Meanwhile, ChatGPT creator OpenAI is working on its own AI hardware, while Meta is integrating its AI into smart glasses and Apple is rumored to be working on the same thing.

Privacy concerns remain

Products that continuously record the environment carry significant security and privacy risks. Different companies have varying policies for how voice recordings are processed, stored, and used for AI training.

In its current privacy policy, Bee says users can delete their data at any time and that audio recordings are not saved, stored, or used for AI training. However, the app does store data that the AI learns about the user, which is necessary for the assistant function.

Bee has previously indicated plans to only record voices from people who have verbally given consent. The company is also working on a feature that lets users define boundaries – both based on topic and location – that automatically pause the device’s learning. They also plan to build AI processing directly into the device, which generally involves fewer privacy risks than cloud-based data processing.

However, it’s unclear whether these policies will change when Bee is integrated into Amazon. Amazon has previously had mixed results when it comes to handling user data from customers’ devices.

The company has shared video clips with law enforcement from people’s Ring security cameras without the owner’s consent or court order. Ring also reached a settlement in 2023 with the Federal Trade Commission after allegations that employees and contractors had broad and unrestricted access to customers’ video recordings.

Now you’re forced to pay for Facebook or be tracked by Meta

Mass surveillance

Published 22 July 2025
– By Editorial Staff
2 minute read

Social media giant Meta is now implementing its criticized “pay or be tracked” model for Swedish users. Starting Thursday, Facebook users in Sweden and some other EU-countries are forced to choose between paying €7 per month for an ad-free experience or accepting extensive data collection. Meanwhile, the company faces daily fines from the EU if the model isn’t changed.

Swedish Facebook users have been greeted since Thursday morning with a new choice when logging into the platform. A message informs them that “you must make a choice to use Facebook” and explains that users “have a legal right to choose whether you want to consent to us processing your personal data to show you ads.”

Screenshot from Facebook.

The choice is between two alternatives: either pay €7 monthly for an ad-free Facebook account where personal data isn’t processed for advertising, or consent to Meta collecting and using personal data for targeted ads.

As a third alternative, “less personalized ads” is offered, which means Meta uses somewhat less personal data for advertising purposes.

Screenshot from Facebook.

Background in EU legislation

The introduction of the payment model comes after the European Commission in March launched investigations of Meta along with Apple and Google for suspected violations of the DMA (Digital Markets Act). For Meta’s part, the investigation specifically concerns the new payment model.

In April, Meta was fined under DMA legislation and ordered to pay €200 million in fines because the payment model was not considered to meet legal requirements. Meta has appealed the decision.

According to reports from Reuters at the end of June, the social media giant now risks daily penalties if the company doesn’t make necessary changes to its payment model to comply with EU regulations.

The new model represents Meta’s attempt to adapt to stricter European data legislation while the company tries to maintain its advertising revenue through the alternative payment route.

RFK Jr wants health trackers on every American within four years

Mass surveillance

Published 26 June 2025
– By Editorial Staff
"We think that wearables are a key to the MAHA agenda", Kennedy claims.
3 minute read

US Secretary of Health and Human Services Robert F. Kennedy Jr. has presented a plan for all Americans to wear body-monitoring technology that tracks their health in real time.

The measure is described as a crucial part of the national initiative MAHA – Make America Healthy Again – which aims to reverse America’s widespread public health crisis using modern technology.

During a hearing before the House Energy and Commerce Committee on Tuesday, Kennedy revealed that the Department of Health and Human Services (HHS) will launch one of its most extensive campaigns ever – to get Americans to wear so-called wearables, body-worn technology that collects health data around the clock.

– We’re about to launch the biggest advertising campaign in HHS history to encourage Americans to use wearables, Kennedy said.

Products mentioned in the initiative include FitBit, Oura Ring, and Apple Watch – popular devices that can measure heart rate, movement, sleep, and in some cases even blood glucose.

– It’s a way people can take control over their own health. They can take responsibility. They can see, as you know, what food is doing to their glucose levels, their heart rates, and a number of other metrics, as they eat it, he explained in a statement also published on the X platform.

“Key to the MAHA agenda”

Kennedy emphasized that he sees the technology as a crucial part of his vision:

– We think that wearables are a key to the MAHA agenda of making America healthy again and my vision is that every American is wearing a wearable in four years.

The Secretary, who belongs to the influential Kennedy family, often emphasizes individual responsibility for health but also links the issue to national security. During his Senate hearing, he described America’s obesity epidemic which now affects about 40 percent of the population as a threat to military readiness.

“Reduce global metabolic suffering”

One of the leading advocates for this type of technology is also President Trump’s nominee for Surgeon General, Dr. Casey Means. She is co-founder of Levels, a company that develops and sells Continuous Glucose Monitors (CGM) sensors attached directly to the skin that send blood glucose values to an app in real time.

Means claims in a blog post that “these small plastic discs” can “reduce global metabolic suffering” and provide much-needed help to the “93.2 percent of people” suffering from metabolic issues.

The food industry is also affected by MAHA. Kennedy recently revealed that Starbucks will make changes to its menu in line with the agenda – even though the company already avoids several common additives such as artificial colors, flavors, and high-fructose corn syrup.

Earlier this year, Kennedy implemented a ban on artificial colors in U.S. food production one of his first major interventions as Secretary. Critics have questioned both methods and priorities in the MAHA policy, but Kennedy sees it as a first step toward a healthier and more responsible nation.

Concerns about mass surveillance

The use of wearable health technology has raised questions about users’ right to privacy. Most health trackers collect large amounts of sensitive information including heart rate, sleep patterns, movement, and blood glucose levels stored in apps connected to companies.

Critics argue that there is a lack of clear transparency in how this data is used, shared, or sold, and that state-encouraged collection of health data risks blurring the line between voluntary health monitoring and systematic surveillance.

While Kennedy emphasizes voluntariness, some analysts warn that large-scale campaigns and technology adaptations by major companies may create indirect pressure to participate.

As more institutions such as employers, schools, or businesses adapt to health tracking, there is a risk that those who opt out may be seen as deviant, receive worse conditions, or be excluded from parts of society.

AI surveillance in Swedish workplaces sparks outrage

Mass surveillance

Published 4 June 2025
– By Editorial Staff
In practice, it is possible to analyze not only employees' productivity - but also their facial expressions, voices and emotions.
2 minute read

The rapid development of artificial intelligence has not only brought advantages – it has also created new opportunities for mass surveillance, both in society at large and in the workplace.

Even today, unscrupulous employers use AI to monitor and map every second of their employees’ working day in real time – a development that former Social Democratic politician Kari Parman warns against and calls for decisive action to combat.

In an opinion piece in the Stampen-owned newspaper GP, he argues that AI-based surveillance of employees poses a threat to staff privacy and calls on the trade union movement to take action against this development.

Parman paints a bleak picture of how AI is used to monitor employees in Swedish workplaces, where technology analyzes everything from voices and facial expressions to productivity and movement patterns – often without the employees’ knowledge or consent.

It’s a totalitarian control system – in capitalist packaging”, he writes, continuing:

There is something deeply disturbing about the idea that algorithms will analyze our voices, our facial expressions, our productivity – second by second – while we work”.

“It’s about power and control”

According to Parman, there is a significant risk that people in digital capitalism will be reduced to mere data points, giving employers disproportionate power over their employees.

He sees AI surveillance as more than just a technical issue and warns that this development undermines the Swedish model, which is based on balance and respect between employers and employees.

It’s about power. About control. About squeezing every last ounce of ‘efficiency’ out of people as if we were batteries”.

If trade unions fail to act, Parman believes, they risk becoming irrelevant in a working life where algorithms are taking over more and more of the decision-making.

To stop this trend, he lists several concrete demands. He wants to see a ban on AI-based individual surveillance in the workplace and urges unions to introduce conditions in collective agreements to review and approve new technology.

Kari Parman previously represented the Social Democrats in Gnosjö. Photo: Kari Parman/FB

“Reduced to an algorithm’s margin of error”

He also calls for training for safety representatives and members, as well as political regulations from the state.

No algorithm should have the right to analyze our performance, movements, or feelings”, he declares.

Parman emphasizes that AI surveillance not only threatens privacy but also creates a “psychological iron cage” where employees constantly feel watched, blurring the line between work and private life.

At the end of the article, the Social Democrat calls on the trade union movement to take responsibility and lead the resistance against the misuse of AI in the workplace.

He sees it as a crucial issue for the future of working life and human dignity at work.

If we don’t stand up now, we will be alone when it is our turn to be reduced to an algorithm’s margin of error”, he concludes.

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