Thursday, October 9, 2025

Polaris of Enlightenment

Christmas: An ancient Nordic tradition

Published 24 December 2023
– By Editorial Staff
The Christmas goat has very old origins.
5 minute read

Christmas was already a very important tradition in the Nordic countries during pre-Christian times, featuring festivities, food, drink, and the honoring of the gods. Although Christmas celebrations have changed greatly over the millennia, our modern commemoration of it still bears clear traces of our ancestral customs and traditions.

It is documented that “Christmas” in the form of fruma jiuelis was used by the Goths as a name for one of their winter months as early as the fourth century. In the eighth century, the English historian and monk Bede recorded that the Anglo-Saxon calendar likewise contained a winter month named Giuli.

The word’s etymology is somewhat unclear, but it is believed to be quite ancient, derived from Old Germanic. It is also notable that, according to some sources, the Asa god Odin was called “Father Christmas,” or “Julner,” and that in the writings of Ågrip from the end of the 12th century it is claimed that the word Christmas, or iol, comes directly from one of Odin’s names. Serious theories have also been put forward which hold that Christmas actually etymologically derives from the word for “wheel,” and relates to the Sun Wheel’s “new start” or “rebirth” in connection with the midwinter solstice.

Red Ice TV has highlighted many modern Christmas traditions that are believed to have ancient pagan origins, including the hanging of mistletoe, which is still used as a Christmas decoration in many homes. An example of a very old custom related to this is an injunction for couples to stand under mistletoe and kiss each other for luck and prosperity.

It is also believed that the traditional Christmas colors of red, green, and yellow, which are still used today, represented blood and growth, and that Christmas may in many ways have been a holiday to celebrate life and fertility. It has likewise been claimed that the red Christmas ornaments that decorate trees and homes during the holiday symbolize the sacrificial meat that was hung from trees and given to the Asa gods during the Old Norse celebration. Even Odin himself, according to tradition, hanged himself from the World Tree, Yggdrasil, as a sacrifice in exchange for receiving the knowledge of the runes’ secrets.

Santa Claus is considered by many to have ancient Germanic origins hearkening back to Odin, who with his long white beard, hat, and eight-legged horse Sleipner rode across the sky in a way that is quite similar to how Santa Claus is depicted in modern traditions. Many children put their boots out, along with hay for Odin’s horse – a tradition not unlike putting up Christmas stockings near the chimney and expecting to find gifts in them the next morning. Even the cookies and milk that many families put out for Santa Claus are believed to allude to how the Old Norse gods appreciated receiving gifts.

The image of Santa Claus and his reindeer, seen here in Donald Duck’s Christmas, is quite familiar in Sweden and may have its origins in Odin and his Sleipner (facsimile/YouTube).

The Christmas goat is another symbol still used today, dating back to the pre-Christian thunder god Thor, whose chariot was pulled by two goats. Before Santa Claus started handing out presents to the children of wealthy families, it was the Christmas goat that fulfilled this function, something that has survived to a much greater extent in Finland, for example, where Santa Claus still has some competition from the Christmas goat for the honor of leaving Christmas presents. Dressing up as a Christmas goat used to be a popular tradition, a custom that waned after the advent of Christianity, when goats began to instead be associated with the devil.

Exactly how Christmas celebrations have changed over the millennia is very difficult to determine, because much information has been lost and only fragments and occasional descriptions remain. What is clear, however, is that our modern Christmas celebrations stem from very ancient roots and still contain strong traces of the old customs and traditions.

The Icelandic historian Snorri Sturluson writes in his work Heimskringla that it was the Christian Norwegian King Haakon the Good who changed the date of the Christmas celebrations. It is believed that Christmas originally began after midnight in mid-January, but the King reformed the practice because it was pagan, instead setting it at the same time that the Christians celebrated their feast in December.

Snorri also writes that Christmas, like several other recurring annual feasts, was celebrated by making a sacrificial offering in the form of a feast that was arranged by the powerful local chiefs, and that before the meal itself a special ritual slaughter of the animals to be eaten was carried out.

In the story of Haakon the Good, it is said that all the farmers would come to the temple, bringing whatever stocks of food they had. Cattle would be slaughtered and everyone would be provided with beer. The blood of the slaughtered animals would be sprinkled on the feast’s participants as well as on the walls of the temple.

“The fire was set in the middle of the floor of the temple, and over it hung the kettles, and the full goblets were handed across the fire,” it is further stated. “He who made the feast, and was a Chief, blessed the full goblets, and all the meat of the sacrifice. And first Odin’s goblet was emptied for victory and power to his King; thereafter, Niord’s and Freyja’s goblets for peace and a good season. Then it was the custom of many to empty the brage-goblet; and then the guests emptied a goblet to the memory of departed friends, called the remembrance goblet.”

According to the Ynglinga Saga, it appears that Odin wanted a sacrifice in midwinter for a good crop in the coming year, and in early summer for the brave ones to emerge victorious from the coming battles. Many great sacrificial feasts are said to have been held at the mythical temple in Uppsala.

From Torbjörn Hornklove’s tenth-century Hrafnsmál comes the expression “drinking Christmas.” It says that the Warrior King Harald Hårfager preferred to conduct his Christmas drinking out at sea. In Norrbotten and Finnish Ostrobothnia, special sacrificial feasts are known to have been held in the middle of winter as well.

Outside he wants Christmas drink
if he alone may rule
the haughty prince,
and raise Freyr’s play.

During the centuries of Christian influence in Scandinavia, pagan and Christian traditions and ceremonies have become mixed. Some practices, such as animal sacrifice, were banned by the Church as it gained more authority. In the following centuries, the state actively worked to diminish Christmas celebrations, putting an end both to their perceived extravagance and their clearly pagan traditions. To this day modern believers celebrate with Christmas flowers, although blood sacrifices no longer occur. Although this is usually done in conjunction with the winter solstice – focusing on the “return of the Sun”.

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YouTubers invest in their own businesses – ad revenues are unpredictable

Published 6 October 2025
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

Talk show host Jimmy Kimmel suspended after Kirk monologue

Assassination of Charlie Kirk

Updated today 21:20 Published 18 September 2025
– By Editorial Staff
Jimmy Kimmel together with Kamala Harris (D) in June 2024.
3 minute read

Talk show host Jimmy Kimmel has been suspended from US television network ABC after controversial statements about the murder of Charlie Kirk. The decision has sparked strong reactions in both American politics and the entertainment industry.

ABC has decided to pause the talk show “Jimmy Kimmel Live!” indefinitely. The background is a monologue where Kimmel questioned the White House’s official version of the motive behind the murder of right-wing profile Charlie Kirk.

Kimmel suggested that the perpetrator could be linked to the Trump movement, rather than the radical left, and accused the president’s allies of “scoring political points” from the murder.

The Maga Gang desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.

The comment sparked immediate backlash. Brendan Carr, head of the US Federal Communications Commission (FCC), threatened ABC with action and argued that Kimmel’s words undermine public trust.

Shortly thereafter, the network announced that the program would be suspended until further notice. Several major stations, including Nexstar Media, followed suit and stopped broadcasts nationally.

Jokes about Trump’s grief

Jimmy Kimmel also made ironic comments about Trump’s alleged grief after the murder. Kimmel began by showing a video clip from the weekend where a reporter first asks the president how he feels after the murder.

But between all the pointing, they’re also grieving… On a human level, you can see how hard the president is taking this.

After Trump responded to the reporter that he feels “very good”, he quickly shifts the conversation to talk about the construction start of the new ballroom at the White House and how beautiful it will be.

This is not how an adult grieves the murder of someone he calls a friend. This is how a four-year-old mourns a goldfish, said Jimmy Kimmel.

Donald Trump: “Kimmel talentless”

Donald Trump expressed his approval of the decision on social media and called Kimmel “talentless” while commenting on the program’s “low ratings”. The White House then backed up Trump’s tone, claiming that television audiences benefited from the decision to stop Kimmel.

The announcement has simultaneously created a storm of criticism, not least from Democratic leaders.

Senate Minority Leader Chuck Schumer argues that threats against media broadcasting licenses due to satire and opinion statements constitute a serious threat to freedom of speech. Schumer compared the action to methods reminiscent of authoritarian states.

That’s what Xi does. That’s what Putin does, said Schumer.

The suspension of Jimmy Kimmel has quickly become a symbol for many of the increased political polarization in America’s media landscape.

The question of what responsibility and freedom comedians and satirists have in polarized times continues to be debated, and critics warn that the suspension risks creating a barrier between those in power and free media.

Robert Redford is dead

Published 17 September 2025
– By Editorial Staff
Robert Redford turned 89 years old.
3 minute read

Robert Redford, one of Hollywood’s most beloved actors, directors and founder of the Sundance Festival, has died at the age of 89. He passed away peacefully on September 16 at his home in Sundance, Utah — surrounded by loved ones — leaving behind an artistic legacy, an institution and a heritage in independent film that changed the film world forever.

Charles Robert Redford Jr. was born on August 18, 1936 in Santa Monica, California. His first steps into an acting career came through TV roles and theater, and he achieved widespread breakthrough with roles in films such as Butch Cassidy and the Sundance Kid (1969), The Sting (1973) and All the President’s Men (1976).

He was not just a leading film actor during the 60s and 70s. Redford also transitioned into directing and producing and won an Oscar in 1980 for Best Director for the drama Ordinary People.

But perhaps his greatest lasting legacy is the Sundance Institute and Sundance Film Festival, which he founded to promote independent filmmakers and artistic voices outside the major studio budgets. The festival became a central platform for creative filmmakers worldwide over the decades.

Reactions and tributes

Redford’s passing was confirmed by his spokesman Cindi Berger. He died peacefully in his sleep at his home surrounded by those he loved. The reactions from the film world and his close collaborators and friends are unsurprisingly extensive.

Shaped the film industry

Robert Redford’s significance is evident not only in his classic performances, but also in how he shaped the film industry. He often chose projects with moral weight, integrity and social analysis.

At the same time, he sometimes participated in productions with a clearer entertainment character, for example Spy Game (2001) and Three Days of the Condor (1975), although these films contained depth and substance.

Outside the world of film, he engaged in environmental issues, art and politics, thereby becoming a symbol of both artistic responsibility and humanity.

With Robert Redford’s passing, the film world loses an iconic voice, and the world loses a heart that loved both adventure and the quiet – the grand drama and the small, the visual and the human.

His films will continue to entertain, provoke and inspire, and his festivals and ideas will provide space for new voices long after his name has fallen silent from the silver screen.

Fact box Robert Redford

  • Born: August 18, 1936, Santa Monica, California, USA.
  • Died: September 16, 2025, Sundance, Utah, USA.
  • Age: 89 years.
  • Professions: Actor, director, producer, festival founder.

Filmography (selection)

  • Butch Cassidy and the Sundance Kid (1969).
  • The Sting (1973).
  • The Great Gatsby (1974).
  • All the President's Men (1976).
  • Three Days of the Condor (1975).
  • The Natural (1984).
  • Out of Africa (1985).

Direction / production (selection)

  • Ordinary People (1980) — directorial debut and Oscar for best director.
  • A River Runs Through It (1992).
  • The Horse Whisperer (1998).

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