Sunday, June 1, 2025

Polaris of Enlightenment

Study: Money the biggest motivator for reducing food waste

Published 4 October 2024
– By Editorial Staff

Saving money is a far more important driver for most people when it comes to reducing food waste than trying to avoid a perceived impact on the global climate, according to a study by the University of Copenhagen.

The study involved 1,948 Danes who were asked about food waste and what would make them change their habits around it. 27% said that the most important reason for them to reduce food waste was to save money. About 10% answered that they wanted to protect the climate.

– One explanation could be that it is more urgent to prioritise one’s finances than the climate, Camilla Falk Rønne Nissen, one of the researchers behind the study, told Danish national broadcaster DR.

Of the total amount of waste from Danish households, food waste accounts for about 507,000 tonnes, including both regular food waste and leftovers, i.e. food that could have been eaten. Of the total amount of waste, food waste accounts for about 235,000 tonnes.

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Electric cars plummet in value – diesel holds up better than expected

Published 30 May 2025
– By Editorial Staff
The Kia E-Niro has a 53% depreciation in three years - as much as the Tesla Model Y Long Range. It is the largest depreciation of all car models compared.

Diesel cars have long been identified as losers in the transition to electric vehicles, but a new study shows that they actually retain their value better than electric cars.

Over a three-year period, the value of certain diesel models decreased by as little as €6500, compared to electric cars, where the loss in some cases amounted to as much as €35,000.

The study, conducted by Carup, covers five diesel cars and five electric cars, all around three years old and with a mileage of less than 100,000 km, and the results show clear differences in depreciation between the two drivetrains.

Among the diesel cars, the Audi A6 Avant and Skoda Kodiaq performed best, with a depreciation of less than 20 percent. The Volvo V60 Momentum lost the most among the diesels – 33 percent – but even that was better than most electric cars in the comparison. The original new price for the model was € 37,500.

According to the survey, demand for used diesel cars remains strong, which is partly explained by a limited supply of newer diesel models. Despite higher taxes and environmental charges that have negatively affected diesel cars for several years, there still seems to be considerable interest in them.

Among electric cars, the Tesla Model Y saw the biggest drop. The car, which had a new price of nearly €66,000, has lost more than half of its value in three years. The Kia E-Niro, Volkswagen ID.4, and Volvo XC40 Recharge also recorded a value loss of around 50 percent. The largest monetary loss was seen in the Tesla – a whopping €35,000 – although a previous Swedish climate bonus of €6,400 mitigated the loss somewhat.

Diesel popular – despite higher operating costs

The difference in value growth is believed to be due to diesel cars having a more established second-hand market, while uncertainty surrounding the long-term battery performance and technology of electric cars continues to influence purchasing behavior.

At the same time, owning a diesel car entails higher running costs. Fuel prices and vehicle tax mean that the operating costs of a diesel car often exceed those of an electric car, which is something many buyers take into account when deciding which car to buy.

Our comparison shows that diesel cars are not the losers many people thought they would be. They have withstood the decline in value significantly better than electric cars. On the other hand, drivers have had to pay significantly more for fuel and vehicle tax over three years compared to electric cars. It remains to be seen who will be the winner over the next three years for those buying a used car. Three years ago, not many people believed in diesel cars”, Carup concludes.

One in five young Swedish women see shopping as a hobby amid rising debt

Published 30 May 2025
– By Editorial Staff
Many young women say they shop "to feel better" - even though they can't really afford it.

Since 2015, Swedes’ total debts to the Swedish Enforcement Authority have increased by 50 percent – and young women account for the largest increase.

According to experts, the accumulation of debt is linked to the fact that as many as 22 percent of young women today consider shopping an important hobby – compared to only five percent of men.

– The figures are remarkably high. There is a problem in that they see it as entertainment, but also as a form of self-medication, says everyday economist Magnus Hjelmér on Swedish public television SVT.

One in five young women shops “to feel better” and one in ten say they “reward” themselves with shopping – even though they are aware that they cannot really afford it.

It is also noteworthy that around 20 percent of young Swedish adults prefer to buy things on credit or invoice rather than paying immediately at the time of purchase. This also causes young women to shop more than they otherwise would, and leads many into debt.

“Gaining happiness by buying things”

– Everyone shops. It’s not really strange. It’s stranger if you don’t have a shopping addiction. There are trends and everyone wants to have everything, so that’s just how it is, says Donja Mollazadeh, who admits that she shops as soon as she gets the chance.

It makes you happy, it’s like a dopamine rush you get inside. You feel good when you get new clothes and nice things, she continues.

Several young women the channel spoke to say they shop to make themselves “happy” or to “calm down” when they are stressed, and that they quickly tire of what they have just bought and want to shop even more.

– It’s about being a bit materialistic, maybe. That you get happiness from buying things, says Matilda Bergqvist.

“Reduce time on social media”

Magnus Hjelmér points out that there are several explanations for this negative trend. One is the rise of online shopping, which, together with easily accessible quick loans and credit, makes it very easy to shop plus, websites are designed so that it takes as few clicks as possible to make a purchase.

Influencers and social media are also singled out as culprits, and Hjelmér notes that huge sums of money are spent on marketing aimed primarily at young girls and women.

– One way to limit your shopping is actually to reduce the amount of time you spend on social media, he says, urging parents not to let their children save up for things they want to buy – and not to buy on credit.

Denmark to ban junk food advertising to children

Published 29 May 2025
– By Editorial Staff
Junk food producers often use "influencers" whose content is aimed at a very young audience.

In a new bill, the Danish government wants to put an end to the advertising of soft drinks, chips and fast food to children under 15. This comes after two companies were criticized for using so-called “influencers” to market junk food to minors.

Last year, food companies Orkla and Danish burger chain The Burger Concept used “influencers” to promote chips and burgers.

For example, the chip brand Kims, owned by Orkla, promoted its chips through the “Kims Chips Battle”, which involved launching and promoting new chip flavors. Those paid to do the advertising were Morten Münster, Jas & Mika and Alexander Husum, who are all active on YouTube. What these “influencers” have in common is that they have a large number of younger followers,

The Danish Food Advertising Association found the ad to be inappropriate and in breach of industry guidelines on marketing as it was aimed at children.

“Must be stopped”

The Danish government now wants to ban junk food advertising aimed at children, reports Danish state broadcaster DR. The main focus of the legislation is on social media and digital platforms, as this is where children are most exposed.

– If you look at social media, you can see that there is a problem. Especially among influencers, a lot of time and energy has been spent on advertising to children and young people, and this must be stopped, says Morten Bødskov, the Danish Social Democrats’ minister for trade and industry.

Advertising junk food in public spaces will still be allowed, as long as it does not target children or use children in the advertising. Bødskov urges people to contact the Consumer Ombudsman if they are unsure, as fines can be high.

We already have rules in the Marketing Act, and the fines are quite high. That will also apply here, says Bødskov.

According to the Danish Cancer Society, almost 80% of all food and drink advertisements that children and young people are exposed to are for products with a high content of fat, sugar and salt.

Bitcoin reaches new record level – could become a safe haven

The new crypto economy

Published 23 May 2025
– By Editorial Staff

Bitcoin has broken a new record and is now trading at $111,196, having passed its January 2025 peak of $109,500. The rise, which began in the context of Donald Trump’s crypto-friendly presidency, has been boosted by regulatory tailwinds and institutional interest.

Christopher Kock, co-founder and CEO of Virtune, highlights Bitcoin’s growing role as a safe haven, like gold, in times of economic uncertainty. According to Kock, quoted by EFN, the price rise is being driven by institutional investors such as BlackRock and Fidelity, which are increasingly diversifying into Bitcoin.

He argues that the decentralized nature and limited supply of the cryptocurrency make it attractive, especially in a world of global instability. Kock believes that even small allocations from large players can drive the price up significantly more.

Despite the optimism, the volatility of the market is emphasized. Kock and other experts warn that speculation could lead to sharp corrections, although Bitcoin’s long-term potential as a digital asset is bolstered by growing confidence.

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