Saturday, July 19, 2025

Polaris of Enlightenment

Microsoft announces steep subscription price hikes

Published 28 January 2025
– By Editorial Staff
Microsoft AI project "Copilot" main driver of the price hikes.
2 minute read

Microsoft announces that standard price increases of up to 43 percent are now pending for users of Microsoft 365. The company says the sharp increases are necessary to fund the development of AI technology that is now being integrated into products such as Word and Excel.

Starting in February 2025, the price of Microsoft 365 Personal will rise from $70 to $100 per year. For the Family subscription, which includes up to six users, the cost will increase from $100 to $130 per year.

The price increases are also the first since the service was launched in 2013.

– We are investing heavily in AI technology to improve user productivity and efficiency, Microsoft said in a statement to Bloomberg.

The new AI features, known as Copilot, will be integrated into Word, Excel, PowerPoint and other programs in Microsoft’s suite. Copilot can, among other things, generate text, create presentations and automate administrative tasks, Investopedia reports.

Microsoft says the features will help users save time and be more productive.

AI central to Microsoft products

The company has invested heavily in AI development, and is said to have invested a total of $99 billion in the area over the past year. At the same time, the investment has been criticized by some users who believe that the increased prices risk excluding some consumers, according to The Verge.

Customers who do not want to take advantage of the AI features will have the opportunity to choose to keep their existing subscriptions in the “Personal Classic” or “Family Classic” versions without a price increase.

Microsoft also offers an AI credit model for features such as image generation, as well as the ability to disable AI features if users wish. Despite this, complaints against the new pricing remain, as critics believe the changes are pressuring consumers to fund AI technology they may not need.

The strategy seems clear: AI will be a central part of Microsoft’s future products and services.

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The Nordics get their first crypto bank – Safello integrates banking services

Alternative economic systems

Published 17 July 2025
– By Editorial Staff
2 minute read

The Nordic cryptocurrency exchange Safello and Marginalen Bank are entering into a strategic partnership that makes Safello the Nordic region’s first crypto bank. Through the agreement, Safello’s 400,000 customers will gain access to traditional banking services such as payment accounts, card payments, and Swish connection directly within the crypto platform.

The Nordic cryptocurrency market is taking a historic step forward as cryptocurrency exchange Safello and digital bank Marginalen Bank have launched a strategic partnership that creates the Nordic region’s first crypto bank. The agreement means that Safello’s customers will be able to use both crypto services and traditional banking services on the same platform later this year.

Safello, which has been the Nordic region’s leading cryptocurrency exchange since 2013 with a focus on making cryptocurrencies accessible to everyone, has built up a user base of over 400,000 customers. The company, which is listed on First North (a Nordic stock exchange), has established itself by offering secure crypto trading with popular Swedish payment solutions like BankID and Swish – something that has made it easy for Swedes to buy and sell cryptocurrencies in under a minute.

Now Safello is taking it a step further by integrating real banking services from Marginalen Bank, a boutique bank founded in 2010 that specializes in personal financial services and Banking-as-a-Service solutions.

Traditional banking meets cryptocurrencies

The partnership is built on Marginalen Bank’s so-called Banking-as-a-Service model (BaaS), which enables Safello to integrate banking services without having to become a bank itself.

The services that will initially be offered to Safello’s customers include payment accounts, the ability to pay bills, Swish connection, and payment cards. The parties plan to expand the partnership with additional banking services over time.

— There has been a lack of real innovation in fintech for a long time, but that is about to change. This partnership is a big step in our ambition to become a crypto bank, says Emelie Moritz, CEO of Safello.

Opens up for more people to use crypto

The integration of banking services is expected to make it even easier for Nordic consumers to start using cryptocurrencies as part of their everyday finances. By being able to handle both traditional payments and crypto transactions on the same platform, barriers are lowered for those who previously hesitated to try digital currencies.

Fredrik Hong Hammargren, Commercial & Growth Manager at Marginalen Bank, emphasizes the partnership’s potential:

At Marginalen Bank, we don’t settle for enabling integrated finance – we accelerate it. Through our partnership with Safello, we’re transforming world-leading embedded banking into concrete solutions that are secure and, above all, more accessible than ever before.

Launch during the end of 2025

The technical development and integration are planned to be carried out during the third and fourth quarters of 2025, with expected launch to customers at the end of the fourth quarter.

Marginalen Bank, which is Sweden’s 28th largest bank with approximately 313 employees and headquarters in Stockholm, Sweden, has undergone extensive modernization of its technical platform in recent years.

What Safello offers today:

  • Open account and verify identity with Mobile BankID (Swedish digital ID system) in 30 seconds
  • Direct purchase of Bitcoin and Ethereum with Swish payment (Swedish mobile payment system) – completed in seconds
  • Sell crypto and receive money directly to bank account within 1-2 business days
  • Buy crypto with card payment or direct transfer from bank
  • Built-in secure wallet to store cryptocurrencies on the platform
  • Send crypto from Safello to external wallets or receive from others

Important to know: Like other online-based crypto platforms, it's important to understand that full control and ownership of your crypto assets is only achieved when you transfer the assets to your own local wallet, e.g., on your computer or mobile device.

China’s economy grows faster than expected despite trade war

The modern China

Published 16 July 2025
– By Editorial Staff
The Bund's historic waterfront promenade in Shanghai — once the heart of international trade and finance in Asia — still bears witness today to the city's unique role as China's open port to the world and center for global business exchange along the bustling waters of the Huangpu River.
2 minute read

The world’s second-largest economy grew by 5.2 percent in the second quarter and is on track to meet this year’s growth target. Exports and investments are driving growth while domestic demand remains weak.

China’s economy grew by 5.2 percent in the second quarter compared to the same period last year, which was slightly better than the 5.1 percent that economists had predicted. The growth means the country is on track to meet its full-year target of around 5 percent, despite ongoing trade tensions with the United States, reports Financial Times.

Exports sustain growth

The results show how China has managed to keep its economy on track through strong exports and investments, even though demand in the domestic market is weak. Industrial production increased by 6.8 percent in June, significantly more than analysts’ forecast of 5.7 percent.

Manufacturing and high-tech industries are leading industrial growth, with standout gains in, for example, robotics, new energy vehicles and equipment, says Yuhan Zhang, chief economist at The Conference Board’s China Center.

Retail sales, however, grew only 4.8 percent in June, which was lower than expected and a decline from the previous month’s 6.5 percent.

Challenges ahead

Economists warn that the second half of the year could be more challenging. Shuang Ding, chief economist for China at Standard Chartered, points out that first-half growth has benefited from companies rushing to export ahead of potential US tariffs.

Higher tariffs will take a toll on China’s exports, says Ding.

The real estate sector continues to drag down growth, with new housing prices falling 3.7 percent compared to the previous year. Economists are also concerned that overproduction combined with weak demand is driving deflationary pressure.

China is likely to need more policy stimulus as well as structural reform measures in the second half of 2025 to bolster the economy’s performance and make growth more balanced, says Eswar Prasad, economics professor at Cornell University.

Swedish food giant Axfood reports strong operating profit

Published 13 July 2025
– By Editorial Staff
1 minute read

The Swedish food retail market continues to grow despite economic uncertainty. Axfood, one of the country’s largest players, reports profit growth of just over eleven percent for the second quarter and continues to gain market share from competitors.

Swedish consumers are spending increasingly larger amounts on food, and grocery chains are benefiting from this development. Axfood, which operates Willys, Hemköp and since November last year also City Gross, reports operating profit that rose 11.7 percent during the year’s second quarter compared to the same period in 2024.

The result exceeded financial analysts’ forecasts, while revenue growth of 9.3 percent fell slightly below market expectations. In total, the group had revenue of nearly €2.1 billion during the quarter.

Automation delivers lower costs

Behind the strong profitability development lie extensive investments in modern logistics solutions and automation. According to the company, the investments have led to improved efficiency and strengthened competitiveness.

Going forward, the efficiency measures are expected to generate cost savings of €7.3 million annually. Axfood simultaneously confirms its investment plans of €146-155 million during 2025 as well as the goal of opening 10-15 new stores.

Facts: Axfood

Axfood is controlled by the family company Axel Johnson AB, which owns 50.1 percent of the shares. Behind Axel Johnson AB stands the Ax:son Johnson family with Antonia Ax:son Johnson as the main owner, and since January this year the group has been led by Caroline Berg, who is Antonia's daughter.

The Axel Johnson Group, which has 150 years of history, owns in addition to Axfood also the IT company Dustin, restaurant wholesaler Martin & Servera, investment company Novax and industrial group Axel Johnson International. In total, the wholly and partially owned companies in the group have a turnover of around €13.8 billion and have approximately 27,000 employees.

Bitcoin reaches new record highs – institutions drive development

Alternative economic systems

Published 11 July 2025
– By Editorial Staff
Bitcoin has surged and is expected to rise even further.
2 minute read

The cryptocurrency Bitcoin has risen to historic peak levels in recent days and is now trading at nearly $118,000. Increased interest from institutional investors and Donald Trump’s crypto-friendly policies are cited as driving factors behind the sharp rise.

The leading cryptocurrency Bitcoin continues its impressive development and reached a new peak of $118,780 on Thursday. By Friday morning, the currency was trading at $117,688, representing an increase of approximately 26 percent since the beginning of the year.

The upswing has been particularly pronounced recently. On a weekly basis, Bitcoin has risen around eight percent, while Thursday’s trading alone contributed a six percent increase.

Institutions take their place in the crypto market

Behind the recent sharp price increase lie several interacting factors. Many market analysts highlight President Donald Trump’s positive attitude toward cryptocurrencies as an important catalyst, not least his stated ambition to establish a strategic crypto reserve for the United States.

But perhaps the most significant development is institutional investors’ growing engagement in the crypto sector. Major financial players have increasingly begun including Bitcoin and other digital assets in their portfolios over the past year, which has helped legitimize the market.

Bitcoin’s new record level is driven by relentless institutional accumulation. Major players are increasing supply and reducing liquidity on exchanges, says Joshua Chu, co-chairman of the Hong Kong Web3 Association, to news agency Reuters.

Next target: $150,000

The question many market participants are now asking is how far Bitcoin’s price increase can continue. According to crypto experts that consulting firm Fast Company has spoken with, the $120,000 level could constitute an important psychological barrier for the currency.

If Bitcoin succeeds in establishing itself above this level, it could, according to analysts, open up for further price increases, potentially up to $150,000 per unit.

At the same time, market experts remind that Bitcoin has historically undergone both sharp rises and deep falls. According to analysis company Tradingview, there are signs suggesting that a correction may be on the way, which could push the price below $107,000. Such a movement would, however, according to the same analysis, be technically driven and expected to be followed by further upswings.

The second-largest cryptocurrency Ether has also shown strength and is currently trading around $2,957, after previously moving up toward $2,998 – the highest level in five months.

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