Monday, October 6, 2025

Polaris of Enlightenment

YouTubers invest in their own businesses – ad revenues are unpredictable

Published today 8:34
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

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Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

Talk show host Jimmy Kimmel suspended after Kirk monologue

Published 18 September 2025
– By Editorial Staff
Jimmy Kimmel together with Kamala Harris (D) in June 2024.
3 minute read

Talk show host Jimmy Kimmel has been suspended from US television network ABC after controversial statements about the murder of Charlie Kirk. The decision has sparked strong reactions in both American politics and the entertainment industry.

ABC has decided to pause the talk show “Jimmy Kimmel Live!” indefinitely. The background is a monologue where Kimmel questioned the White House’s official version of the motive behind the murder of right-wing profile Charlie Kirk.

Kimmel suggested that the perpetrator could be linked to the Trump movement, rather than the radical left, and accused the president’s allies of “scoring political points” from the murder.

The Maga Gang desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.

The comment sparked immediate backlash. Brendan Carr, head of the US Federal Communications Commission (FCC), threatened ABC with action and argued that Kimmel’s words undermine public trust.

Shortly thereafter, the network announced that the program would be suspended until further notice. Several major stations, including Nexstar Media, followed suit and stopped broadcasts nationally.

Jokes about Trump’s grief

Jimmy Kimmel also made ironic comments about Trump’s alleged grief after the murder. Kimmel began by showing a video clip from the weekend where a reporter first asks the president how he feels after the murder.

But between all the pointing, they’re also grieving… On a human level, you can see how hard the president is taking this.

After Trump responded to the reporter that he feels “very good”, he quickly shifts the conversation to talk about the construction start of the new ballroom at the White House and how beautiful it will be.

This is not how an adult grieves the murder of someone he calls a friend. This is how a four-year-old mourns a goldfish, said Jimmy Kimmel.

Donald Trump: “Kimmel talentless”

Donald Trump expressed his approval of the decision on social media and called Kimmel “talentless” while commenting on the program’s “low ratings”. The White House then backed up Trump’s tone, claiming that television audiences benefited from the decision to stop Kimmel.

The announcement has simultaneously created a storm of criticism, not least from Democratic leaders.

Senate Minority Leader Chuck Schumer argues that threats against media broadcasting licenses due to satire and opinion statements constitute a serious threat to freedom of speech. Schumer compared the action to methods reminiscent of authoritarian states.

That’s what Xi does. That’s what Putin does, said Schumer.

The suspension of Jimmy Kimmel has quickly become a symbol for many of the increased political polarization in America’s media landscape.

The question of what responsibility and freedom comedians and satirists have in polarized times continues to be debated, and critics warn that the suspension risks creating a barrier between those in power and free media.

Robert Redford is dead

Published 17 September 2025
– By Editorial Staff
Robert Redford turned 89 years old.
3 minute read

Robert Redford, one of Hollywood’s most beloved actors, directors and founder of the Sundance Festival, has died at the age of 89. He passed away peacefully on September 16 at his home in Sundance, Utah — surrounded by loved ones — leaving behind an artistic legacy, an institution and a heritage in independent film that changed the film world forever.

Charles Robert Redford Jr. was born on August 18, 1936 in Santa Monica, California. His first steps into an acting career came through TV roles and theater, and he achieved widespread breakthrough with roles in films such as Butch Cassidy and the Sundance Kid (1969), The Sting (1973) and All the President’s Men (1976).

He was not just a leading film actor during the 60s and 70s. Redford also transitioned into directing and producing and won an Oscar in 1980 for Best Director for the drama Ordinary People.

But perhaps his greatest lasting legacy is the Sundance Institute and Sundance Film Festival, which he founded to promote independent filmmakers and artistic voices outside the major studio budgets. The festival became a central platform for creative filmmakers worldwide over the decades.

Reactions and tributes

Redford’s passing was confirmed by his spokesman Cindi Berger. He died peacefully in his sleep at his home surrounded by those he loved. The reactions from the film world and his close collaborators and friends are unsurprisingly extensive.

Shaped the film industry

Robert Redford’s significance is evident not only in his classic performances, but also in how he shaped the film industry. He often chose projects with moral weight, integrity and social analysis.

At the same time, he sometimes participated in productions with a clearer entertainment character, for example Spy Game (2001) and Three Days of the Condor (1975), although these films contained depth and substance.

Outside the world of film, he engaged in environmental issues, art and politics, thereby becoming a symbol of both artistic responsibility and humanity.

With Robert Redford’s passing, the film world loses an iconic voice, and the world loses a heart that loved both adventure and the quiet – the grand drama and the small, the visual and the human.

His films will continue to entertain, provoke and inspire, and his festivals and ideas will provide space for new voices long after his name has fallen silent from the silver screen.

Fact box Robert Redford

  • Born: August 18, 1936, Santa Monica, California, USA.
  • Died: September 16, 2025, Sundance, Utah, USA.
  • Age: 89 years.
  • Professions: Actor, director, producer, festival founder.

Filmography (selection)

  • Butch Cassidy and the Sundance Kid (1969).
  • The Sting (1973).
  • The Great Gatsby (1974).
  • All the President's Men (1976).
  • Three Days of the Condor (1975).
  • The Natural (1984).
  • Out of Africa (1985).

Direction / production (selection)

  • Ordinary People (1980) — directorial debut and Oscar for best director.
  • A River Runs Through It (1992).
  • The Horse Whisperer (1998).

Out into space with D-A-D’s new album

The Danish rock band D-A-D's newly released cosmic album Speed of Darkness stimulates both the rock nerve and the ears, making you want to travel out into space.

Published 30 August 2025
Swedish rock band D-A-D performed at Sweden Rock Festival this year.
3 minute read

There is something magnificent in D-A-D’s (formerly Disneyland After Dark) way of, on the one hand, creating the compositions, lyrics, and sound, and then performing and recording the material with their choice of rhythm, tempo, keys, vocals, backing vocals, solos, as well as bass and drum lines for the songs included on the CD. It is incredibly musical, moving from infectious to stimulating, and it likely resonates in most Danish kinship veins.

Beyond the fact that the whole album is worth listening to, there are two compositions that stand out in particular and became especially moving since we traveled down to Sweden Rock and experienced music from this newly released masterpiece, performed masterfully by the rock gods themselves. The first melody, track number 3 The Ghost, deserves mention – it carries a beautiful sentimental feeling while still igniting the rock nerve.

The second track is, of course, number 7 Crazy Wings. To round it off into a beautiful trinity within this spiritual rock shimmer, track 9 Strange Terrain must also be mentioned, with its liberatingly gritty guitar riffs and wonderful lift in the choir vocals. It is an extraordinary achievement to be able to write an album this good after already having created gems like the cool, stylish, and fantastic Bad Craziness, Sleeping My Day Away, and Are We Alive Here.

For many of us, myself included, this became the highlight of the festival. With nostalgic thoughts of having seen them 30 years ago at the Palladium in Stockholm, the longing to hear them again soon is strong. This cosmic album – and seeing them live – delivers in the only way Jesper Binzer (vocals, guitar), Jakob Binzer (guitar, vocals, keyboards), Stig Pedersen (bass, vocals), and Laust Sonne (drums) can.

They say people put their whole soul into their performance, but Jesper Binzer goes even deeper – drawing power from the very soil beneath Denmark itself. His artistry is such that from the very first note, you know it’s D-A-D playing.

Supernova

From the album cover, the listener and viewer can feel the power and dynamism expressed through its graphic and photographic design. The artwork radiates the recurring skeletal head imagery, reinforcing D-A-D’s language of wanting to travel into space with its majestic cosmic and divine supernova. In memory, I also recall one of the many different guitar-basses that bassist Stig plays – one of them designed exactly like that: a rocket.

It should also be mentioned that the band generously releases additional versions of Speed of Darkness, including a Japanese edition featuring a bonus track for Japan, Let Myself Out of Love, making it fifteen compositions in total to listen to and enjoy on the CD.

A special edition

Generously, they have also creatively produced something they call an “ear-book”. This combined CD edition includes fourteen tracks, accompanied by a kind of comic book-meets-book filled with illustrations, texts, and an exclusive D-A-D photograph, rounding out this hardback edition. It’s a mix of inner, outer, and surrounding punk-rock art. Its value is sure to grow over time – so thanks to all the artists, graphic creatives, composers, musicians, performers, and more who think freely in an otherwise tightened, gray everyday life.

The drawings that enhance the songs’ bodies, souls, and lyrics in the book are created and designed by Stig Pedersen – so we can guess that D-A-D’s bassist also possesses this golden touch. Many music lovers can thus feel gratitude for all the fun this world contains – offering substance, added value, and an oasis to escape into. Finally, it should be noted that in size, the book resembles an LP record sleeve, making it fit perfectly in a collection or as decoration when placed on a shelf.

So next time we want to listen to this work of art, the CD Speed of Darkness, we can let Jesper’s words from Sweden Rock Festival 2025 echo in our minds:

Now we’re going to have a cozy moment, a really cozy moment, Jesper said, in that uniquely wonderful raspy, rocking, Danish voice of his.

 

Mikael Rasmussen alias Artist Razz

Speed of Darkness is the thirteenth album by Danish band D-A-D and was released in October 2024 by German label AFM Records.

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