The creators behind the WakeUpGlobe channel, the Nordic network WakeUpFriends, and the WakeUpConference announce that they are planning to build a new Nordic television network focused on “truth and awareness”.
The stated goal is extremely ambitious – they say they want to seriously challenge and offer an alternative to the major Nordic TV companies with their millions of viewers.
“It’s time to build a new Nordic TV house under the WakeUpTV brand that can seriously challenge the big Nordic commercial and state-owned players, such as SVT, TV4, DR in Denmark, and NRK in Norway”, says founder Michael Oddane in a press release.
“With WakeUpTV, we want to take everything to a whole new level, where we will operate in professional TV studios on a par with the major TV houses in an environment where the masses feel at home”, he continues.
According to Oddane, hundreds of millions of people around the world have lost confidence in the narratives broadcast by traditional channels and are instead looking for new alternatives.
“We will create truth-focused and life-affirming TV that will both be a force for changing society for the better and help people develop both personally and spiritually”, he says.
“Traditional media obscures and distorts”
The plans began five years ago, and the property where the TV station will be built is located in a scenic area outside Lund. Two large TV studios, control rooms, and offices will be built on the property.
Initially, the TV station will have five permanent employees, and various external presenters will be brought in for different projects. It will launch its own streaming service but will also broadcast much of its content via social media to achieve the widest possible reach.
“Our focus will, as always, be on uncovering the truth about what is happening in the world and sharing knowledge about personal and spiritual development. It is quite obvious that traditional media both obscures and distorts the truth, contrary to the mission they claim to have. They seem to operate largely according to the wishes of those in power and have lost their function as the third estate. Even spiritual and personal development seem to fall outside the scope of public service and commercial television, which is highly remarkable”, Oddane continues.
Holistic health and alternative medicine
WakeUpTV will also focus on areas such as holistic health, alternative medicine, and treatments – but not on sports or pure entertainment programs.
“There will be news-related and socially oriented programs, investigative documentaries, and interviews. There are also plans for debate programs and talk shows with live audiences and, as I said, a separate section where we will share knowledge about spiritual and personal development together with a large number of Nordic actors. Everything will be packaged with high production values”.
Oddane is now trying to attract investors – both micro-investors and those who are willing to invest larger sums. However, it is currently unclear when the TV station is expected to be ready and start broadcasting programs.