Wednesday, October 8, 2025

Polaris of Enlightenment

The TV president who became real

Published 6 July 2025
– By Editorial Staff
Zelensky at the World Economic Forum with NATO's then Secretary General Jens Stoltenberg.
6 minute read

In recent years, hardly any other political leader has been highlighted by the media and political establishment and praised so unanimously as Ukrainian President Volodymyr Zelensky – who in the current narrative has come to characterize the epitome of a modern patriotic folk hero.

Who is he and why is he so immensely popular with the Western power elite?

Since the start of the war in Ukraine, Western establishment media have effectively acted as megaphones for Volodymyr Zelensky’s statements and pronouncements to a global audience.

Among the wave of photographs of Ukraine’s president, images of him in military garb have become among the most iconic – with the narrative that this is a leader who personally stands up for the Ukrainian people against Russia, who cares about his soldiers and who is not afraid to face the enemy.


The article was originally published in The Nordic Times on February 8, 2025.


Born in 1978 to a Jewish family in Kryvoj Rog, Ukraine, the father was a scientist and professor of computer engineering and the mother was an engineer. Volodymyr Zelensky’s grandfather Simon was also an infantryman and later a colonel in the Red Army.

The Ukrainian President himself says that his Jewish family, like most in the Soviet Union, was not particularly religious, but that he got his “moral compass” from the Jewish tradition and that one of the traits he says he has inherited is that he does not tolerate any lies.

Volodymyr Zelensky graduated from the Kiev National Economic University in 2002 with a law degree but has never worked as a lawyer, choosing instead to focus on a career as a comedian and actor, including with the production team Kvartal 95, which has produced and starred in a wide range of TV programs, shows and films since the mid-90s. These have included the group’s homoerotic portrayal of the traditional Cossacks, an East Slavic ethnic group with strong ties to both Ukraine and Russia that have become symbolic in both countries of national history and spirit.

 

 

From TV president to real life

In 2015 – four years before Zelensky became president in real life – he starred for three seasons in the TV series “Servant of the People”, in which he plays a history teacher who, by chance, becomes president of Ukraine with the mission of fighting oligarchs and corruption. During the war in Ukraine, a large number of TV channels around the world – including Sweden’s SVT – bought the series.

In March 2018, members of Zelensky’s production team Kvartal 95 announced the registration of a political party called “Servants of the People” – the same party name under which Zelensky’s character came to power in the TV series. On December 31, Zelenskyj also announced on live television that he is running for president with the hope of defeating incumbent Petro Poroshenko.

At the same time, many have pointed out that it was not Zelensky’s own idea to run for office, but that his political career was driven by the Jewish-Ukrainian multi-billionaire and former governor Ihor Kolomojskyj, who wanted to remove the incumbent president Petro Poroshenko. This was partly because he wanted to nationalize PrivatBank, Ukraine’s largest bank – which is also owned by Kolomojskyj.

According to academic analyst Andrew Joyce, Kolomojskyj used his extensive assets and media companies to create “Servant of the People” with the aim of creating a TV series so close to reality that viewers would associate Zelensky as a person and not just his character as the one to fight the widespread corruption in Ukraine – and thus make him the favorite to win the election.

And so it was, Zelensky won the presidential election after an almost entirely virtual campaign and without a detailed ideological platform. Ihor Kolomoyskyi was also rewarded for his efforts when the newly elected president cancelled the nationalization of the big bank and returned it to the notorious oligarch, who has also been accused of financing the far-right Azov Battalion.

Photo: manhai/CC BY 2.0

 

Criminal oligarchs

Ukrainian media have also reported how Zelensky and his partners may have received up to $40 million from various offshore companies linked to Kolomojskyj.

One consequence of the oligarch’s shady dealings coming to light is that he and his family are no longer allowed to enter the United States, as Kolomojskyj is believed to be involved in widespread fraud and money laundering. However, the links do not appear to have had any major consequences for Zelensky and the president has consistently denied that he is or has been involved in any illegalities, despite repeated accusations.

Viktor Pinchuck, another Jewish oligarch and Ukraine’s second richest man who also aims to liberalize Ukraine and bring the country closer to NATO, the US and the EU, has, according to analysts, put a lot of energy into trying to influence Zelensky and his policies.

Zelensky also has good relations with other oligarchs, such as the Russian-Jewish Roman Abramovich, against whom the West has wanted to impose a series of sanctions because of the war, with Zelensky appealing to US President Joe Biden to stop sanctions against Abramovich.

The fact that Zelensky is praised by US and EU leaders is not difficult to understand in light of the foreign policy he advocates. Among other things, the president wants Ukraine to distance itself from Russia and join the EU and NATO – memberships he says the Ukrainian people have shown they support. An application for EU membership was also submitted in February 2022.

At the same time, the president has shown more totalitarian tendencies – not least in connection with the war in Ukraine, when he suddenly decided to ban large parts of the political opposition in the country, using the country’s martial law.

Earlier in March, 11 Ukrainian political parties were banned on the grounds that they were linked to Russia. These included the Opposition Bloc, the largest opposition party in the Ukrainian parliament and by far the most popular party among the Russian minority in the country. Several Ukrainian media channels with alleged links to Russia were banned at the same time.

Disappointed with Israel

Zelensky’s relationship with Israel appears to be somewhat complex. The president has previously declared that Israel and the Jewish people are “a unique people” and that “the Jews managed to build a country, to elevate it, without anything except people and brains”. He has also praised Israel’s military capabilities and ability to fight its enemies and external threats.

At the same time, he is highly critical of not receiving the support he wants from Israel during the war and is upset that Israel will not share its missile systems with Ukraine.

– Ukraine made the choice to save Jews 80 years ago. Now it’s Israel’s turn to make its choice… Everybody knows that your missile systems are the best… and that you can really help save our people, save the lives of Ukrainians, of Ukrainian Jews.

The Ukrainian president has also expressed anger that Israel has not yet chosen to impose strong enough sanctions on Russia or put pressure on Russian companies, saying that what is happening now in Ukraine is comparable to the Holocaust during the Second World War and that Israel thus has a moral obligation to intervene.

– Our people are now wandering the world, searching for a place, just as you once wandered, he said in his address to the Knesset.

 

 

Zelensky has also attended the infamous globalist think tank World Economic Forum‘s Davos meeting and also the EU Parliament where he has argued that Ukraine should become the obvious “leader” of Eastern and Central Europe. The EU leadership’s support for Zelensky was also evident after his speech to the EU Parliament when he was greeted with a standing ovation.

It is clear that the tributes to Zelensky paradoxically emphasized the national patriotic struggle in a way that is unique in the dominant narrative of the mainstream media over the past 20 years. How the saga of the West’s new folk hero ends remains to be seen.

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YouTubers invest in their own businesses – ad revenues are unpredictable

Published 6 October 2025
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

Talk show host Jimmy Kimmel suspended after Kirk monologue

Published 18 September 2025
– By Editorial Staff
Jimmy Kimmel together with Kamala Harris (D) in June 2024.
3 minute read

Talk show host Jimmy Kimmel has been suspended from US television network ABC after controversial statements about the murder of Charlie Kirk. The decision has sparked strong reactions in both American politics and the entertainment industry.

ABC has decided to pause the talk show “Jimmy Kimmel Live!” indefinitely. The background is a monologue where Kimmel questioned the White House’s official version of the motive behind the murder of right-wing profile Charlie Kirk.

Kimmel suggested that the perpetrator could be linked to the Trump movement, rather than the radical left, and accused the president’s allies of “scoring political points” from the murder.

The Maga Gang desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.

The comment sparked immediate backlash. Brendan Carr, head of the US Federal Communications Commission (FCC), threatened ABC with action and argued that Kimmel’s words undermine public trust.

Shortly thereafter, the network announced that the program would be suspended until further notice. Several major stations, including Nexstar Media, followed suit and stopped broadcasts nationally.

Jokes about Trump’s grief

Jimmy Kimmel also made ironic comments about Trump’s alleged grief after the murder. Kimmel began by showing a video clip from the weekend where a reporter first asks the president how he feels after the murder.

But between all the pointing, they’re also grieving… On a human level, you can see how hard the president is taking this.

After Trump responded to the reporter that he feels “very good”, he quickly shifts the conversation to talk about the construction start of the new ballroom at the White House and how beautiful it will be.

This is not how an adult grieves the murder of someone he calls a friend. This is how a four-year-old mourns a goldfish, said Jimmy Kimmel.

Donald Trump: “Kimmel talentless”

Donald Trump expressed his approval of the decision on social media and called Kimmel “talentless” while commenting on the program’s “low ratings”. The White House then backed up Trump’s tone, claiming that television audiences benefited from the decision to stop Kimmel.

The announcement has simultaneously created a storm of criticism, not least from Democratic leaders.

Senate Minority Leader Chuck Schumer argues that threats against media broadcasting licenses due to satire and opinion statements constitute a serious threat to freedom of speech. Schumer compared the action to methods reminiscent of authoritarian states.

That’s what Xi does. That’s what Putin does, said Schumer.

The suspension of Jimmy Kimmel has quickly become a symbol for many of the increased political polarization in America’s media landscape.

The question of what responsibility and freedom comedians and satirists have in polarized times continues to be debated, and critics warn that the suspension risks creating a barrier between those in power and free media.

Robert Redford is dead

Published 17 September 2025
– By Editorial Staff
Robert Redford turned 89 years old.
3 minute read

Robert Redford, one of Hollywood’s most beloved actors, directors and founder of the Sundance Festival, has died at the age of 89. He passed away peacefully on September 16 at his home in Sundance, Utah — surrounded by loved ones — leaving behind an artistic legacy, an institution and a heritage in independent film that changed the film world forever.

Charles Robert Redford Jr. was born on August 18, 1936 in Santa Monica, California. His first steps into an acting career came through TV roles and theater, and he achieved widespread breakthrough with roles in films such as Butch Cassidy and the Sundance Kid (1969), The Sting (1973) and All the President’s Men (1976).

He was not just a leading film actor during the 60s and 70s. Redford also transitioned into directing and producing and won an Oscar in 1980 for Best Director for the drama Ordinary People.

But perhaps his greatest lasting legacy is the Sundance Institute and Sundance Film Festival, which he founded to promote independent filmmakers and artistic voices outside the major studio budgets. The festival became a central platform for creative filmmakers worldwide over the decades.

Reactions and tributes

Redford’s passing was confirmed by his spokesman Cindi Berger. He died peacefully in his sleep at his home surrounded by those he loved. The reactions from the film world and his close collaborators and friends are unsurprisingly extensive.

Shaped the film industry

Robert Redford’s significance is evident not only in his classic performances, but also in how he shaped the film industry. He often chose projects with moral weight, integrity and social analysis.

At the same time, he sometimes participated in productions with a clearer entertainment character, for example Spy Game (2001) and Three Days of the Condor (1975), although these films contained depth and substance.

Outside the world of film, he engaged in environmental issues, art and politics, thereby becoming a symbol of both artistic responsibility and humanity.

With Robert Redford’s passing, the film world loses an iconic voice, and the world loses a heart that loved both adventure and the quiet – the grand drama and the small, the visual and the human.

His films will continue to entertain, provoke and inspire, and his festivals and ideas will provide space for new voices long after his name has fallen silent from the silver screen.

Fact box Robert Redford

  • Born: August 18, 1936, Santa Monica, California, USA.
  • Died: September 16, 2025, Sundance, Utah, USA.
  • Age: 89 years.
  • Professions: Actor, director, producer, festival founder.

Filmography (selection)

  • Butch Cassidy and the Sundance Kid (1969).
  • The Sting (1973).
  • The Great Gatsby (1974).
  • All the President's Men (1976).
  • Three Days of the Condor (1975).
  • The Natural (1984).
  • Out of Africa (1985).

Direction / production (selection)

  • Ordinary People (1980) — directorial debut and Oscar for best director.
  • A River Runs Through It (1992).
  • The Horse Whisperer (1998).

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