Friday, October 10, 2025

Polaris of Enlightenment

The story of Lucia

Published 13 December 2024
– By Editorial Staff
Lucia procession at Skansen in 2021.
4 minute read

Lucia is a popular tradition in Sweden, where a “Lucia train”, or Lucia procession, lights up the darkness in the morning. The tradition became popular in the 20th century, but dates back even further. Although Lucia is associated with Christianity, the tradition dates back to before Sweden became a Christian nation, when people were wary of the demonic crone known as “Lussekäringen”.

Today, Lucia is usually celebrated in Sweden on the morning of December 13. Lucia walks in the dark with a crown of candles, real or battery operated, with an entourage of maids (tärnor) and “star boys” (stjärngossar) holding candles. Gingerbread men (pepparkaksgubbar) and Christmas elves (tomtenissar) are sometimes included, especially in children’s Lucia processions. Evocative voices dance to the pulse of the glowing lights in the winter darkness, and the songs sung are ones that most people have heard so many times that they know them by heart. Gingerbread and so-called “lussekatter”, a type of saffron bun with raisins, are often served and are more or less seen as an essential part of the celebration.

It is common for kindergartens and schools to organize Lucia processions, but they are also commonly held at various companies and hotels in the morning. In most cities, there are various associations that organize Lucia processions. It is also common for people to vote on who should be Lucia, something that extends to the national level, where Sweden elects a “Lucia of the year” every year.

Popular songs include Staffan was a stable hand and Sankta Lucia, the first verse of which is translated below.

Saint Lucia, clear mirage of light,
spread in our winter night the glow of your enchantment.
Dreams with wings, wonder we see,
light your white candles, Saint Lucia.

Lucia the saint

When Sweden was Christianized in the 14th century, the Julian calendar was introduced, and December 13th is the longest night of the year – the winter solstice. At the same time, each day was given a Christian saint, and December 13 was the day of St. Lucia. Today we have the Gregorian calendar and the winter solstice is December 22.

Lucia is considered a martyr by the Christian world and is also venerated as a saint by the Roman Catholic Church. She was a young woman born in the 280s in Syracuse, Sicily. She is said to have been a strong believer and took a vow of chastity to God, but since it was forbidden to be a Christian at that time, she kept it to herself. Her mother is said to have promised her to a man, but repeatedly tried to postpone the wedding. When her mother fell ill, Lucia is said to have taken her to the tomb of St. Agata, and her mother is said to have recovered after the visit. After this visit, her mother said that Lucia no longer needed to get married. The man to whom she had been promised became so angry that he reported Lucia to the Emperor Diocletian, who was strongly opposed to Christianity.

Lucia was sentenced to death by burning at the stake, but she did not die in the flames. Instead, a soldier allegedly fatally stabbed her in the neck.

In Christian art, she is often depicted with a sword or dagger and a wound in her neck. Another common depiction is Saint Lucia with two eyes on a plate. This alludes to the legend that before she died, she destroyed her own eyes and sent them to her fiancé. According to the story, God then gave her new eyes that were even more beautiful than the previous ones. The name Lucia comes from the Latin word lux, which means light.

Photo: Vicky Brock/CC BY-SA 2.0

Lussi the demonic crone

According to Nordic folklore, December 13th was a night of horror because it was believed that supernatural forces appeared on that day. To make sure that nothing bad happened to the farm or the animals, people stayed awake all night, which is known as lussevaka – “lusse watch”. However, it was important to stay indoors.

It was also on December 13 that Lussi or Lussekäringen, an evil female creature, appeared. She came riding through the air like a demon with companions called Lussiferda. In Västergötland, for example, it was Lussegubben who came riding instead. He could also be called Lusse-Per or Lucifer. Children who had committed atrocities were especially vulnerable to Lussi, who could come down the chimney and kidnap them. If one of the Christmas preparations was not ready, Lussi could also curse the farm. The legend is said to have come to the Nordic region around the 13th century.

Party and bustle

The winter solstice was also the beginning of Christmas, when most of the preparations had to be completed, such as slaughtering the Christmas pig. There was often a party on December 13, with lots of food and alcohol. Young people would go from farm to farm, knock on doors, sing, and receive brandy and food in return.

However, this behavior was not popular among Sweden’s priests in the 18th century, but instead of banning the celebration, they chose to allow Saint Lucia to play a greater role in the day, according to Linköping University. Perhaps this is the reason why people today celebrate the day more quietly than in the past.

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Moomin becomes new feature film

Published today 7:21
– By Editorial Staff
Moomin and his friends have spread warmth, security and adventure to generations of children and adults around the world.
1 minute read

Moomin is set to be produced as a new American animated feature film. This will be the first Hollywood adaptation of Finnish-Swedish author Tove Jansson’s beloved stories.

This year marks the 80th anniversary of the magical Moomin troll, something that has been celebrated in both Finland and Sweden, where the troll is a cherished cultural figure.

Moomin, created by Finnish-Swedish author Tove Jansson, was previously produced as an animated feature film in Japan in 1992. There was also a Japanese-Finnish animated series that first aired in 1990 and became very popular internationally.

Now Hollywood will interpret the idyllic magic of Moominvalley, where Moomin and his friends embark on adventures, writes Moomin Characters, which manages the Moomin rights.

“We are honored”

The film will be produced by media company Annapurna’s animation division, which was founded in 2022 by former Disney animation executives Robert Baird and Andrew Millstein and is known for the Oscar-nominated film Nimona.

We’re honored to bring Tove Jansson’s timeless vision to the big screen, say Baird and Millstein.

It will be written and directed by Rebecca Sugar, known for the Cartoon Network series Steven Universe. Additionally, it will be produced by Julia Pistor, who is behind animated films such as SpongeBob SquarePants and Rugrats.

Earlier this year, Norwegian game developer Hyper Games also announced that they will release a new Moomin game. The game will be called Winter’s Warmth and is based on the book Moominland Midwinter.

YouTubers invest in their own businesses – ad revenues are unpredictable

Published 6 October 2025
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

Talk show host Jimmy Kimmel suspended after Kirk monologue

Assassination of Charlie Kirk

Updated yesterday 21:20 Published 18 September 2025
– By Editorial Staff
Jimmy Kimmel together with Kamala Harris (D) in June 2024.
3 minute read

Talk show host Jimmy Kimmel has been suspended from US television network ABC after controversial statements about the murder of Charlie Kirk. The decision has sparked strong reactions in both American politics and the entertainment industry.

ABC has decided to pause the talk show “Jimmy Kimmel Live!” indefinitely. The background is a monologue where Kimmel questioned the White House’s official version of the motive behind the murder of right-wing profile Charlie Kirk.

Kimmel suggested that the perpetrator could be linked to the Trump movement, rather than the radical left, and accused the president’s allies of “scoring political points” from the murder.

The Maga Gang desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.

The comment sparked immediate backlash. Brendan Carr, head of the US Federal Communications Commission (FCC), threatened ABC with action and argued that Kimmel’s words undermine public trust.

Shortly thereafter, the network announced that the program would be suspended until further notice. Several major stations, including Nexstar Media, followed suit and stopped broadcasts nationally.

Jokes about Trump’s grief

Jimmy Kimmel also made ironic comments about Trump’s alleged grief after the murder. Kimmel began by showing a video clip from the weekend where a reporter first asks the president how he feels after the murder.

But between all the pointing, they’re also grieving… On a human level, you can see how hard the president is taking this.

After Trump responded to the reporter that he feels “very good”, he quickly shifts the conversation to talk about the construction start of the new ballroom at the White House and how beautiful it will be.

This is not how an adult grieves the murder of someone he calls a friend. This is how a four-year-old mourns a goldfish, said Jimmy Kimmel.

Donald Trump: “Kimmel talentless”

Donald Trump expressed his approval of the decision on social media and called Kimmel “talentless” while commenting on the program’s “low ratings”. The White House then backed up Trump’s tone, claiming that television audiences benefited from the decision to stop Kimmel.

The announcement has simultaneously created a storm of criticism, not least from Democratic leaders.

Senate Minority Leader Chuck Schumer argues that threats against media broadcasting licenses due to satire and opinion statements constitute a serious threat to freedom of speech. Schumer compared the action to methods reminiscent of authoritarian states.

That’s what Xi does. That’s what Putin does, said Schumer.

The suspension of Jimmy Kimmel has quickly become a symbol for many of the increased political polarization in America’s media landscape.

The question of what responsibility and freedom comedians and satirists have in polarized times continues to be debated, and critics warn that the suspension risks creating a barrier between those in power and free media.

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