Saturday, October 11, 2025

Polaris of Enlightenment

Emil in Lönneberga celebrates 60 years!

In 1963, Astrid Lindgren wrote the first book about Sweden's perhaps most beloved "förgrömmade unge" (goddamn kid). The story of Emil i Lönneberga has since been loved all over the world. This year the 60th anniversary is being celebrated with new books and exhibitions about the Småland boy's adventures in early 20th century Sweden.

Published 23 May 2023
– By Editorial Staff
3 minute read

In the parish of Lönneberga in the early 1900s, the farms in the Swedish province of Småland are often quiet and peaceful, unless you count the Katthult farm, of course. According to the story, this is where the boy Emil lived, known for his many creative antics. The story of the 5-year-old boy’s adventures is based around the fact that his mother Alma writes them down in a blue notebook so that Emil can read about them when he grows up.

Emil in Lönneberga was first published as a book in 1963 by Astrid Lindgren. Until 1997, books, picture books, short stories and collections of Emil were published. The books were illustrated by Björn Berg. In 1971, the first movie about Emil was released, followed by two more movies and a TV series. An animated film called Emil & Ida in Lönneberga was also made in 2013.

Jan Ohlsson portrays Emil. Photo: facsimile/Youtube

Although Emil loves mischief, he is not mean and does not like to see others suffer. At the same time, in the context of turn-of-the-century Sweden, he can be seen as something of a rebel, and he doesn’t always find it easy to embrace adult authority. As a result, he often has to run and hide from his somewhat irritable father Anton, in his carpenter’s shop where he locks himself in and carves wooden figures. This is also where one of the famous songs about Emil comes from – Du käre lille snickerbo (My dear little workshop) which was written for the movie Nya hyss av Emil i Lönneberga (New Mischief by Emil).

“You don’t invent a prank, you just do it and you don’t know that it’s a prank until afterwards”

Emil in the short story När lilla Ida skulle gör hyss (When little Ida was to do pranks)

Despite the many shenanigans, things would become more settled for Emil over time. Not everyone knows that, according to the story, Emil later became chairman of the Lönneberga municipal council.

The character of Emil is partly based on Astrid Lindgren’s brother Gunnar and their father Samuel August. The story is set at the same time as when he was a child, which in practice meant that Astrid often got help from her father to write the books as he had a very good memory. Even late in life, he could remember small details such as the price of a pig at the market. Some of the stories were told to the author by Samuel August.

Photo: facsimile/Youtube

Astrid Lindgren contacted the illustrator Björn Berg when she was writing the first book, after seeing a drawing by him in a book about the Nordic capitals showing a little boy on the Djurgården ferry. She immediately thought that this was exactly what Emil looked like. The boy was Björn’s four-year-old son Torbjörn. The farm hand Alfred was also drawn after a living person, namely the boy Pelle at Näs where Astrid Lindgren grew up.

Emil i Lönneberga is the only film in which the author herself appears. Here she appears as an extra at the Vimmerby market as a peasant mother wearing a shawl.

The story of Emil i Lönneberga is still very much alive and is still read to children in Sweden and all over the world. In Sweden, it has virtually become tradition to sing Ida’s Summer Song at school graduations, a piece where the text, like so many others in Astrid Lindgren’s world, was written by Lindgren herself and set to music by Georg Riedel.

In conjunction with the anniversary, Astrid Lindgren Aktiebolag is celebrating by working with Rabén & Sjögren to release new restored picture books, new board books and audio books. The publisher also provides free “birthday material” that you can print out yourself.

Many different events are organized throughout the year to celebrate Emil. Until May 28, the exhibition “Björn Berg – life as a cartoonist” is held at the Drawing Museum in Laholm. On June 1, a new play exhibition will open at Junibacken in Stockholm and in Copenhagen an Emil theater will be held at Tivoli on July 1-2. At Näs, i.e. Astrid Lindgren’s childhood home in Vimmerby, the exhibition Björn Berg’s fairytale worlds – Emil and many more! will be held between June 17 and September 24. Over 100 new license products will also be launched, including the Emil i Lönneberga ice cream cone from Sia Glass.

 

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Moomin becomes new feature film

Published yesterday 7:21
– By Editorial Staff
Moomin and his friends have spread warmth, security and adventure to generations of children and adults around the world.
1 minute read

Moomin is set to be produced as a new American animated feature film. This will be the first Hollywood adaptation of Finnish-Swedish author Tove Jansson’s beloved stories.

This year marks the 80th anniversary of the magical Moomin troll, something that has been celebrated in both Finland and Sweden, where the troll is a cherished cultural figure.

Moomin, created by Finnish-Swedish author Tove Jansson, was previously produced as an animated feature film in Japan in 1992. There was also a Japanese-Finnish animated series that first aired in 1990 and became very popular internationally.

Now Hollywood will interpret the idyllic magic of Moominvalley, where Moomin and his friends embark on adventures, writes Moomin Characters, which manages the Moomin rights.

“We are honored”

The film will be produced by media company Annapurna’s animation division, which was founded in 2022 by former Disney animation executives Robert Baird and Andrew Millstein and is known for the Oscar-nominated film Nimona.

We’re honored to bring Tove Jansson’s timeless vision to the big screen, say Baird and Millstein.

It will be written and directed by Rebecca Sugar, known for the Cartoon Network series Steven Universe. Additionally, it will be produced by Julia Pistor, who is behind animated films such as SpongeBob SquarePants and Rugrats.

Earlier this year, Norwegian game developer Hyper Games also announced that they will release a new Moomin game. The game will be called Winter’s Warmth and is based on the book Moominland Midwinter.

YouTubers invest in their own businesses – ad revenues are unpredictable

Published 6 October 2025
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

Talk show host Jimmy Kimmel suspended after Kirk monologue

Assassination of Charlie Kirk

Updated 8 October 2025 Published 18 September 2025
– By Editorial Staff
Jimmy Kimmel together with Kamala Harris (D) in June 2024.
3 minute read

Talk show host Jimmy Kimmel has been suspended from US television network ABC after controversial statements about the murder of Charlie Kirk. The decision has sparked strong reactions in both American politics and the entertainment industry.

ABC has decided to pause the talk show “Jimmy Kimmel Live!” indefinitely. The background is a monologue where Kimmel questioned the White House’s official version of the motive behind the murder of right-wing profile Charlie Kirk.

Kimmel suggested that the perpetrator could be linked to the Trump movement, rather than the radical left, and accused the president’s allies of “scoring political points” from the murder.

The Maga Gang desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.

The comment sparked immediate backlash. Brendan Carr, head of the US Federal Communications Commission (FCC), threatened ABC with action and argued that Kimmel’s words undermine public trust.

Shortly thereafter, the network announced that the program would be suspended until further notice. Several major stations, including Nexstar Media, followed suit and stopped broadcasts nationally.

Jokes about Trump’s grief

Jimmy Kimmel also made ironic comments about Trump’s alleged grief after the murder. Kimmel began by showing a video clip from the weekend where a reporter first asks the president how he feels after the murder.

But between all the pointing, they’re also grieving… On a human level, you can see how hard the president is taking this.

After Trump responded to the reporter that he feels “very good”, he quickly shifts the conversation to talk about the construction start of the new ballroom at the White House and how beautiful it will be.

This is not how an adult grieves the murder of someone he calls a friend. This is how a four-year-old mourns a goldfish, said Jimmy Kimmel.

Donald Trump: “Kimmel talentless”

Donald Trump expressed his approval of the decision on social media and called Kimmel “talentless” while commenting on the program’s “low ratings”. The White House then backed up Trump’s tone, claiming that television audiences benefited from the decision to stop Kimmel.

The announcement has simultaneously created a storm of criticism, not least from Democratic leaders.

Senate Minority Leader Chuck Schumer argues that threats against media broadcasting licenses due to satire and opinion statements constitute a serious threat to freedom of speech. Schumer compared the action to methods reminiscent of authoritarian states.

That’s what Xi does. That’s what Putin does, said Schumer.

The suspension of Jimmy Kimmel has quickly become a symbol for many of the increased political polarization in America’s media landscape.

The question of what responsibility and freedom comedians and satirists have in polarized times continues to be debated, and critics warn that the suspension risks creating a barrier between those in power and free media.

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