Tuesday, October 7, 2025

Polaris of Enlightenment

Time To Rock delivers

This year's edition of the rock festival Time To Rock took place in Knislinge, a small town in Skåne, southern Sweden. During four July days, The Nordic Times' cultural reporter Mikael Rasmussen was on site to experience a festival filled with emotional artistry that blends well with a strong familial community spirit – and of course: Loads of music!

Published 8 August 2025
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5 minute read

The four days were filled with community, appreciation and a tremendous amount of music. It’s friendly, cozy and the visitors who choose to attend Time To Rock do so with care. The festival is like a big family that welcomes and integrates. It strikes most visitors what a thoughtful spirit prevails within the constructed community called Time To Rock.

The musical acts are numerous and varied where many tastes are truly satisfied. It’s especially charming to observe when children also come along and show appreciation as well as provide humor in that way that only children can when, for example, their favorite band performs. Smash Into Pieces attracted children and adults alike where the entire festival area swayed as both seated and standing audience members sang along, applauded and smiled in agreement at how well everything fits like a glove.


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The promised land of camping life

The festival is also reaching its limit in terms of accommodation for those who choose to camp. There were 300 more overnight guests than last year and now the Time To Rock management needs to look for land alternatives. This means the festival can accommodate approximately 1,100 camping guests. But the land issue becomes a tough nut to crack, expresses Martin, the camping general maestro, who guided Mikael Rasmussen around the camping area in his fine golf cart. There’s a lot of recycling during these days where a collaboration with a dealer in Kristianstad, Sweden enables them to even return cans from Germany, for example, precisely because there’s such a quantity and the metal is valuable, just as valuable as the metal music that’s played and performed from the stages.

For example, the German veteran band Dirkschneider performed with Udo Dirkschneider and his characteristic workshop height that thereby lifted the entire atmosphere to the audience’s delight. Their repertoire on this occasion was to play all the songs from the legendary album Balls To The Wall which celebrated its 40th anniversary. There was also an opportunity for the audience to rock out to Dirkschneider’s encore conducting the song Princess Of The Dawn.

Three stages with 47 bands where most of the playing schedule held up health-wise except for Black Ingvars who we missed with their interpretations of children’s songs, schlager and dance band swing in incredibly heavy hard rock arrangements. At short notice, the band Alien replaced Black Ingvars’ absence instead. It’s enjoyment for all the senses with all the bands that perform. There are wonderful bands like Quireboys who offered beautiful southern rock with elements of very competent rock harmonica. The band Oomph thundered like Rammstein and the singer offered theatrical looks and expressions. More senses were also satisfied when Cobra Spell performed in latex, leather and managed to conceal the most intimate parts in kinky leather and latex as well as their instruments.

Crescendo on the fourth day

Clearly the best was the last day of the festival’s four fully packed days of beer, food, camping and musical equilibrium. Always equally fantastic to see and hear Mikkey Dee from legendary King Diamond then Motörhead and now frequently touring with Scorpions, where he traveled from Hannover to Knislinge, Sweden to perform songs from the time with Motörhead.

It’s a shame about the bands that have to perform bad songs to empty audiences while well-composed melodies are a pride to perform such as Ace Of Spades, said Mikkey with a twinkle in his eye.

What song should we play now then, Mikkey asked the audience. Ace of Base, came the joking response from the audience.

The program continued and was followed thereafter by, for example, Jean Beauvoir, the children’s favorite Smash Into Pieces with delicious catchy songs, cool computer graphics and fire show. Then Majestica with fantastic guitar equilibrium by Tommy Johansson like Yngwie Malmsteen and with a singing voice that in its highest registers conjures images of Judas Priest’s Rob Halford himself. Yes, these are truly powerful experiences and the program delivers and then tops it off with Myrath who alternates oriental dance and musical elements in their metal-based melodic compositions.

The charismatic theater and drama-dressed singer Noora Louhimo in Battle Beast gives her band and the festival’s visitors new dimensions and it would be desirable if the musicians also knew to match the artistic drama queen Noora. New as master of ceremonies this year was Orvar Säfström.

Welcome to your comfortable comfort zone! Orvar encouraged the audience in a hymn to the legendary departed Lemmy from Motörhead. The audience was urged to look up to the sky because that’s where he is, stated Säfström, and nowhere else!

Another encounter that touches my soul and heart is with one of the festival’s most frequent visitors. The person is named Jens Björk and we can all see him usually sitting in his wheelchair on the designated wheelchair ramps with a good view of the stages and artists. At regular intervals, Jens wants to film with his smartphone or stand up and groove to the rhythmically heavy hard rock and metal songs that reach him perhaps deeper than the rest of us. Jens suffered a stroke and subsequent aphasia about 10 years ago and has since undergone various therapeutic treatments.

Jens constantly works on practicing language, movements and social contexts. It feels extra nice when trust is built up and our mutual patience means we understand each other and music is like wisdom at such a frequency that it can only be perceived. Therefore music can be healing and curative, and despite the high sound volume streaming from the speakers at Time To Rock, the ears are not damaged but instead the tones reach deep into the audience’s bodies. And Jens texts me a couple of days after Time To Rock packed up and writes like this:

“Good evening! Jens here with the wheelchair. Now I’ve woken up after a wonderful festival in Knislinge and the last band Sonata Arctica – really lovely end to the festival”.

This certainly puts a finger on how important these fantastic festivals are!

Bows & curtseys

So thanks to the entire Time To Rock management with festival general Andreas Martinsson at the helm, press manager and everyone’s Andreas Hygge Hügard to all those who built up the festival environment, host and security personnel, emergency services such as police and ambulance who also like the church had a welcoming event element where those who wanted to familiarize themselves with its so important functions. These good people were Time To Rock 2025 and visitors already express a longing for Knislinge’s oasis. May all good energies flow!

And we also put in a request for next year — the fantastic goth rock band Fields Of The Nephilim. Thanks in advance!

 

Mikael Rasmussen alias Artist Razz

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YouTubers invest in their own businesses – ad revenues are unpredictable

Published yesterday 8:34
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

Talk show host Jimmy Kimmel suspended after Kirk monologue

Published 18 September 2025
– By Editorial Staff
Jimmy Kimmel together with Kamala Harris (D) in June 2024.
3 minute read

Talk show host Jimmy Kimmel has been suspended from US television network ABC after controversial statements about the murder of Charlie Kirk. The decision has sparked strong reactions in both American politics and the entertainment industry.

ABC has decided to pause the talk show “Jimmy Kimmel Live!” indefinitely. The background is a monologue where Kimmel questioned the White House’s official version of the motive behind the murder of right-wing profile Charlie Kirk.

Kimmel suggested that the perpetrator could be linked to the Trump movement, rather than the radical left, and accused the president’s allies of “scoring political points” from the murder.

The Maga Gang desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.

The comment sparked immediate backlash. Brendan Carr, head of the US Federal Communications Commission (FCC), threatened ABC with action and argued that Kimmel’s words undermine public trust.

Shortly thereafter, the network announced that the program would be suspended until further notice. Several major stations, including Nexstar Media, followed suit and stopped broadcasts nationally.

Jokes about Trump’s grief

Jimmy Kimmel also made ironic comments about Trump’s alleged grief after the murder. Kimmel began by showing a video clip from the weekend where a reporter first asks the president how he feels after the murder.

But between all the pointing, they’re also grieving… On a human level, you can see how hard the president is taking this.

After Trump responded to the reporter that he feels “very good”, he quickly shifts the conversation to talk about the construction start of the new ballroom at the White House and how beautiful it will be.

This is not how an adult grieves the murder of someone he calls a friend. This is how a four-year-old mourns a goldfish, said Jimmy Kimmel.

Donald Trump: “Kimmel talentless”

Donald Trump expressed his approval of the decision on social media and called Kimmel “talentless” while commenting on the program’s “low ratings”. The White House then backed up Trump’s tone, claiming that television audiences benefited from the decision to stop Kimmel.

The announcement has simultaneously created a storm of criticism, not least from Democratic leaders.

Senate Minority Leader Chuck Schumer argues that threats against media broadcasting licenses due to satire and opinion statements constitute a serious threat to freedom of speech. Schumer compared the action to methods reminiscent of authoritarian states.

That’s what Xi does. That’s what Putin does, said Schumer.

The suspension of Jimmy Kimmel has quickly become a symbol for many of the increased political polarization in America’s media landscape.

The question of what responsibility and freedom comedians and satirists have in polarized times continues to be debated, and critics warn that the suspension risks creating a barrier between those in power and free media.

Robert Redford is dead

Published 17 September 2025
– By Editorial Staff
Robert Redford turned 89 years old.
3 minute read

Robert Redford, one of Hollywood’s most beloved actors, directors and founder of the Sundance Festival, has died at the age of 89. He passed away peacefully on September 16 at his home in Sundance, Utah — surrounded by loved ones — leaving behind an artistic legacy, an institution and a heritage in independent film that changed the film world forever.

Charles Robert Redford Jr. was born on August 18, 1936 in Santa Monica, California. His first steps into an acting career came through TV roles and theater, and he achieved widespread breakthrough with roles in films such as Butch Cassidy and the Sundance Kid (1969), The Sting (1973) and All the President’s Men (1976).

He was not just a leading film actor during the 60s and 70s. Redford also transitioned into directing and producing and won an Oscar in 1980 for Best Director for the drama Ordinary People.

But perhaps his greatest lasting legacy is the Sundance Institute and Sundance Film Festival, which he founded to promote independent filmmakers and artistic voices outside the major studio budgets. The festival became a central platform for creative filmmakers worldwide over the decades.

Reactions and tributes

Redford’s passing was confirmed by his spokesman Cindi Berger. He died peacefully in his sleep at his home surrounded by those he loved. The reactions from the film world and his close collaborators and friends are unsurprisingly extensive.

Shaped the film industry

Robert Redford’s significance is evident not only in his classic performances, but also in how he shaped the film industry. He often chose projects with moral weight, integrity and social analysis.

At the same time, he sometimes participated in productions with a clearer entertainment character, for example Spy Game (2001) and Three Days of the Condor (1975), although these films contained depth and substance.

Outside the world of film, he engaged in environmental issues, art and politics, thereby becoming a symbol of both artistic responsibility and humanity.

With Robert Redford’s passing, the film world loses an iconic voice, and the world loses a heart that loved both adventure and the quiet – the grand drama and the small, the visual and the human.

His films will continue to entertain, provoke and inspire, and his festivals and ideas will provide space for new voices long after his name has fallen silent from the silver screen.

Fact box Robert Redford

  • Born: August 18, 1936, Santa Monica, California, USA.
  • Died: September 16, 2025, Sundance, Utah, USA.
  • Age: 89 years.
  • Professions: Actor, director, producer, festival founder.

Filmography (selection)

  • Butch Cassidy and the Sundance Kid (1969).
  • The Sting (1973).
  • The Great Gatsby (1974).
  • All the President's Men (1976).
  • Three Days of the Condor (1975).
  • The Natural (1984).
  • Out of Africa (1985).

Direction / production (selection)

  • Ordinary People (1980) — directorial debut and Oscar for best director.
  • A River Runs Through It (1992).
  • The Horse Whisperer (1998).

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