Wednesday, September 3, 2025

Polaris of Enlightenment

9 out of 10 Swedes eat meat

Published 22 March 2024
– By Editorial Staff
A majority of young Swedes do not believe that vegetarian food is healthier than animal food.
2 minute read

Attitudes towards meat are beginning to change among Swedes, according to two separate surveys. Nine out of ten Swedes eat meat, and among young Swedes interested in food, animal products are considered to be “on the rise”.

In recent years, meat has been seen as an unsustainable product when it comes to the climate, and many have also advocated veganism as a good choice for both health and the environment. This view is now starting to change, according to two different opinion polls.

In the Youth Barometer (Ungdomsbarometern), which surveyed young people aged 15-24, 54% disagreed with the statement that a vegetarian diet is healthier than an animal-based diet. This is an increase of 11% since 2021. The report also notes that “vegetarianism has become mainstream” and that “animal products are on the rise” when it comes to young people’s food interests and identities. The so-called “carnivore diet”, which focuses on eating food from animals, is also predicted to increase among young people.

About nine out of ten Swedes eat meat, according to a Novus survey commissioned by Swedish Meat. Thirty per cent believe that meat has a positive effect on their health, while nine per cent believe it has a negative effect.

– A lot has happened in recent years to make people see meat as a healthy food, and this is a clear trend in society. Meat is no longer shameful, Isabel Moretti, CEO of Swedish Meat, tells Swedish food industry magazine Livsmedel i Fokus.

Vegans become carnivores

For example, former vegan advocate Rachel Bråthén, known as the Yoga Girl, announced that she had started eating meat again after several years as a vegan. When she announced her decision to her two million followers, she was met with death threats and hatred. Other so-called influencers have also started eating meat again.

– Several vegan influencers are coming out as carnivores, citing their health as the reason for their conversion, says Moretti.

The Youth Barometer survey included 15,008 interviews, including 3,134 interviews in the report Food and Meals (Mat och Måltider), which was conducted between 5 October and 23 November 2023. In the Novus survey, 1,012 interviews were conducted between 8 and 16 January with people aged 18 to 84.

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Swedish preschool chain extracts millions – children get less butter

Welfare collapse

Published yesterday 11:37
– By Editorial Staff
Tax funds finance preschool – butter is portioned out in the smallest possible amounts.
2 minute read

The Swedish preschool company Hagvidson has extracted millions in profits in recent years. Meanwhile, the company is rationing butter and sandwich toppings for preschool children.

Hagvidson currently owns over 21 preschools across Sweden, including facilities in Falun, Stockholm, and Uppsala. The preschool company has grown significantly in recent years and has purchased ten new preschools during this period. During the same timeframe, the owners – three men from the Örebro region in central Sweden – have extracted €6 million in dividend payments.

The men have taken director fees and salaries totaling around €900,000, which is primarily based on tax funds and municipal preschool funding.

Despite the million-euro profits, the company is strict about imposing restrictions on the children, according to an investigation by the Schibsted newspaper Aftonbladet. The restrictions primarily concern children eating too much sandwich toppings, but also include limits on paper towel usage for both staff and children.

We need to think about how much butter we put on the sandwiches and the amount of toppings – more is being used than usual right now. If we want to keep using Bregott (a popular Swedish butter-margarine blend), we need to be mindful of this”, states a protocol sent to employees, which the newspaper obtained.

Half a cheese slice

One solution from the preschool company is for adults at the table to portion out the butter to ensure children don’t take too much from the package themselves. Furthermore, only one topping per sandwich is allowed, something that employees at one of the preschools also confirm.

The children get half a cheese slice or half a thin slice of turkey on their sandwich and eat a maximum of two slices of bread – one soft and one hard per day – yet this still seems to be too much, the educator tells Aftonbladet.

Hagvidson’s CEO Michael Enghag declined an interview regarding the children’s restrictions on sandwich toppings, citing the company’s “communication policy”.

Number of prisoners in Sweden has doubled in ten years

Published 29 August 2025
– By Editorial Staff
1 minute read

The number of inmates in Swedish correctional facilities has nearly doubled in the past ten years, according to statistics from the Swedish National Council for Crime Prevention (Brå). The number of new admissions has also been the highest in almost 30 years.

At the end of 2024, the total number of people in correctional facilities was 8,206 people, 593 women and 7,613 men. This is referred to as having an ongoing prison sentence execution. This represents an increase of 17 percent compared to the previous year. Compared to 2015, the figure has increased by 91 percent.

The number of new admissions, that is, those who have begun serving a prison sentence, has reached a record high of 11,812 people, which is the highest figure in 28 years.

The increase in the number of inmates in correctional facilities since 2017 is primarily explained by the harsher penalties for serious crimes that have been implemented in recent years, says Charlotta Lindström, statistician at the Swedish National Council for Crime Prevention, in a press release.

Swedish consumer authority wants to ban all telemarketing

Published 28 August 2025
– By Editorial Staff
Eight out of ten Swedes actively try to avoid telemarketing calls in various ways, according to a report by the Swedish Consumer Agency.
2 minute read

The Swedish Consumer Agency (Konsumentverket) is proposing a general ban on all telemarketing in Sweden. Six out of ten Swedes no longer answer calls from unknown numbers due to fear of salespeople, causing people to miss important calls from healthcare services and police.

In the report “Telemarketing – an unwanted, inappropriate and deeply problematic business method” submitted to the Swedish government today, the Consumer Agency proposes that all telemarketing should be banned.

As a second alternative, the agency suggests replacing the current Nix registry (Sweden’s do-not-call list) with an opt-in system, where sales calls would only be allowed to consumers who have actively consented to being contacted.

— Telemarketing deprives the consumer of initiative and control over both what should be purchased and when it should happen. The consumer is taken by surprise and unprepared meets an eager salesperson who usually only has a single product to sell, says Cecilia Tisell, consumer ombudsman and director-general of the Swedish Consumer Agency.

The authority’s investigation shows that eight out of ten Swedes avoid calls from telemarketers in various ways. A clear majority do not answer calls from unknown numbers at all, which has serious consequences.

— What are the consequences when we no longer answer the phone out of concern that it’s telemarketers or scammers calling? We see in the survey that people miss important calls from, for example, healthcare services and the police. This is unfortunate for the individual and causes various societal actors much additional work, explains Tisell.

Contributes to debt problems

Complaints to the Swedish Consumer Agency about misleading and aggressive marketing are significantly higher for telemarketing than for other sales methods. Particularly vulnerable are consumers with disabilities and immigrants who do not speak Swedish properly.

A recurring problem is that consumers and companies often disagree about whether any purchase has actually taken place. While consumers claim they only said yes to information or free offers, companies quickly demand payment for subscriptions.

Lotteries/gambling, loans, electricity contracts, insurance, mobile and TV subscriptions, and health supplements are examples of products still often sold by phone.

— Being enticed and pressured to take loans you may not need and cannot afford is unacceptable. Aggressive marketing of credit contributes to the problematic debt situation we see in society today, states Cecilia Tisell.

Police warn of persistently high violence in Sweden

organized crime

Published 27 August 2025
– By Editorial Staff
The current extensive gang-related violence is now to be considered a permanent feature in Sweden, according to police.
3 minute read

After a series of shootings and explosions in the Stockholm area in recent weeks, police do not want to speak of a temporary wave of violence. Instead, the regional police chief describes the situation as a “constantly high level of violence in Sweden”.

Upplands Väsby, Kallhäll, Viksjö, Bromma and Sätra – the list of places in the Stockholm area that have been hit by shootings and bombings recently continues to grow.

Most recently, during the night leading to Wednesday, an extensive police operation was underway in Viksjö, northwest of Stockholm, after a shooting at a gas station where two people were injured. Shortly before, on August 25, two people were shot dead in a car in a parking lot in nearby Kallhäll. Police cannot yet answer whether there are connections between the various incidents.

Despite the recent concentration of violent crimes in northern Stockholm, police do not want to use the term “wave of violence” to describe the development.

— I would rather say that we have seen a number of completed crimes in a short time and with a clear geographical limitation to northern Stockholm, says Magnus Mowitz, regional police chief for Stockholm north, on Swedish public television SVT’s morning show.

He emphasizes that police have simultaneously succeeded in preventing a series of planned violent crimes, but acknowledges the grim reality:

— The term wave of violence is not something we use, however we can see that there are violent crimes that continuously occur. We have a constantly high level of violence in Sweden, he states.

Thousands of gang criminals

Before the 1990s, gang crime was essentially an unknown phenomenon in Sweden, where the organized crime that did exist was mainly linked to motorcycle gangs and where violent confrontations with firearms and explosives on open streets were virtually non-existent. Sweden was long one of Europe’s safest countries with one of the world’s lowest murder rates.

Over the past three decades, however, the situation has changed dramatically. In pace with unlimited mass immigration from conflict-affected areas in the Third World, criminal networks have been established in suburbs around the country.

From being concentrated in the metropolitan areas’ vulnerable neighborhoods, gang crime has now spread to virtually all Swedish cities of any size, and police estimate that today the number of active individuals in the criminal networks amounts to more than 14,000 individuals – from Malmö in the south to Kiruna in the north.

Turning over multi-billion amounts annually

The criminal networks are not only engaged in spectacular bombings and murders. Drug trafficking still forms the backbone of the operations, but the gangs have significantly diversified their criminal activities. Extortion of business owners, particularly in the suburbs, has become increasingly common, and welfare fraud through fake assistance companies and other schemes drain billions from taxpayers every year.

Human trafficking, arms smuggling, theft gangs and receiving stolen goods are also part of the repertoire, while money laundering occurs through real estate investments, currency exchange offices and cryptocurrencies.

Exactly how much money organized crime turns over each year is impossible to answer, but estimates from police suggest it amounts to approximately €9-14 billion annually.

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