The Swedish Consumer Agency (Konsumentverket) is proposing a general ban on all telemarketing in Sweden. Six out of ten Swedes no longer answer calls from unknown numbers due to fear of salespeople, causing people to miss important calls from healthcare services and police.

In the report “Telemarketing – an unwanted, inappropriate and deeply problematic business method” submitted to the Swedish government today, the Consumer Agency proposes that all telemarketing should be banned.

As a second alternative, the agency suggests replacing the current Nix registry (Sweden’s do-not-call list) with an opt-in system, where sales calls would only be allowed to consumers who have actively consented to being contacted.

— Telemarketing deprives the consumer of initiative and control over both what should be purchased and when it should happen. The consumer is taken by surprise and unprepared meets an eager salesperson who usually only has a single product to sell, says Cecilia Tisell, consumer ombudsman and director-general of the Swedish Consumer Agency.

The authority’s investigation shows that eight out of ten Swedes avoid calls from telemarketers in various ways. A clear majority do not answer calls from unknown numbers at all, which has serious consequences.

— What are the consequences when we no longer answer the phone out of concern that it’s telemarketers or scammers calling? We see in the survey that people miss important calls from, for example, healthcare services and the police. This is unfortunate for the individual and causes various societal actors much additional work, explains Tisell.

Contributes to debt problems

Complaints to the Swedish Consumer Agency about misleading and aggressive marketing are significantly higher for telemarketing than for other sales methods. Particularly vulnerable are consumers with disabilities and immigrants who do not speak Swedish properly.

A recurring problem is that consumers and companies often disagree about whether any purchase has actually taken place. While consumers claim they only said yes to information or free offers, companies quickly demand payment for subscriptions.

Lotteries/gambling, loans, electricity contracts, insurance, mobile and TV subscriptions, and health supplements are examples of products still often sold by phone.

— Being enticed and pressured to take loans you may not need and cannot afford is unacceptable. Aggressive marketing of credit contributes to the problematic debt situation we see in society today, states Cecilia Tisell.