Tuesday, June 25, 2024

Polaris of Enlightenment

Tuesday, June 25, 2024

Polaris of Enlightenment

New feature from TikTok makes all content purchasable

Published 1 February 2024
- By Editorial Staff
The new feature allows anyone to tag product content and receive a commission for each product sold.

TikTok is testing a new feature that automatically identifies products in posts and allows viewers to find similar products in the TikTok store. The feature allows anyone to tag products and earn a commission for each product sold.

TikTok Shop was launched in the United States in the fall of 2023, where you can add your own products for sale, among other things. The idea was that when so-called influencers market products via the social media app, their followers should “avoid” going to an external link and be able to buy the product directly in the app. Reviews of the feature have been mixed, with some reporting record sales and others saying there are a lot of counterfeit products for sale.

A new feature tied to TikTok Shop is now being tested, Bloomberg reports. The feature uses new technology that automatically identifies items in TikTok videos and then prompts users to find similar products on TikTok Shop. Then, with a single click, users are taken to a full page of similar products found in the video that can be purchased through the app.

US revenue goal: $17.5 billion

In practice, this means that all content on the app will be purchasable to “extend the shopping experience”. All users will be able to tag products in their content, which will then direct their viewers to the purchase page. Users can then earn commissions on purchases made through their posts. Previously, only influencers were able to tag products and earn commissions on their content.

The new venture is a top priority for TikTok, which aims to sell $17.5 billion worth of goods in the U.S. this year, according to Bloomberg.

Facts: TikTok

TikTok's parent company ByteDance Ltd. was founded by Chinese entrepreneurs, but today 60 percent of the company is owned by global institutional investors such as the Carlyle Group, General Atlantic, and Susquehanna International Group. Another twenty percent of the company is owned by ByteDance's employees around the world, including nearly seven thousand Americans. The remaining twenty percent is owned by the company's founder, who is a private individual and does not belong to any state or government agency.

Source: TikTok Sweden

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Microsoft’s new AI feature described as “privacy nightmare”

Published 27 May 2024
- By Editorial Staff
Microsoft's upcoming Copilot+PC was unveiled the other day.

Microsoft’s new AI feature Recall, which stores encrypted screenshots on your computer, has been called a “privacy nightmare”. However, the tech giant insists that privacy has been taken into account and says that Recall will be an “optional experience”.

The AI feature will be exclusive to the upcoming Copilot+PC, and means that it will automatically take screenshots every few seconds, the images are then saved locally on the computer. The idea is to be able to go back and find specific things from the web history just by describing them. In practice, Recall has the ability to search through a user’s past activities, files, photos, emails and browsing history, as well as passwords.

This could be a privacy nightmare, said Dr Kris Shrishak, an adviser on AI and privacy, to British state broadcaster BBC.

The mere fact that screenshots will be taken during use of the device could have a chilling effect on people.

Daniel Tozer, a data and privacy expert at Keystone Law, points out that the system is reminiscent of the dystopian Netflix program Black Mirror, and that it can also have economic consequences.

There may well be information on the screen which is proprietary or confidential to the user’s employer; will the business be happy for Microsoft to be recording this?

Questions raised

However, Microsoft insists that privacy has been taken into account and says that Recall should be an “optional experience”. Furthermore, users should be able to restrict which images Recall collects, the company says in a statement.

Recall data is only stored locally and not accessed by Microsoft or anyone who does not have device access“, the firm said in a statement.

The UK’s privacy regulator, the Information Commissioner’s Office (ICO), says it has “raised questions” with the company about the AI feature.

We are making enquiries with Microsoft to understand the safeguards in place to protect user privacy, they said.

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