Saturday, June 21, 2025

Polaris of Enlightenment

Eat Nordic rice!

Published 12 September 2022
– By Editorial Staff
Caption: With only horses and mechanical tools, the Nordic region can once again become self-sufficient in food in times of crisis. The picture shows harvest times in Närke 1913.
4 minute read

Wheat, oats, cereals, mixed groats – the Nordic region’s new rice on the dining table. In fact, it is the grains we have been growing for a long time. The cereals can be cooked and eaten just like rice, but it is more than twice as climate smart as rice. Frebaco Kvarn on Västgötaslätten has made use of this.

There really is nothing strange about it. “Nordic rice” does not need to be processed, it is not a semi-finished product. Anyone can take the grain from the field and cook it for a meal. It is difficult to consume grain more naturally. What Frebaco does on Västgötaslätten is to shorten the cooking time from about 40–50 minutes to 10–15 minutes with a gentle steam preparation. The nutritional loss is minimal.

Grinding grain and baking bread is not wrong. But eating the grain whole is the least labor-intensive way and the most useful because you literally eat the whole grain.

We have delved deeply into the issue of this relatively undiscovered domestic food. Frebaco Kvarn in Lidköping is currently the only producer that delivers whole grains – food groats – to our grocery stores. We have put Staffan Pehrson, product manager at Frebaco Kvarn, on the spot regarding the company’s food groats products.

To begin with, why is it not more common to eat “Nordic rice”?

– Why you do not eat whole grains to a greater extent today is mainly due to the unfamiliarity of consumers. There is also another “ignorance” of the existence of the products, about their rapid cooking, their use and about their positive properties, both from a nutritional, taste and climate point of view.

What are the climatic aspects of the food groats?

– Compared to rice, our Swedish food grains cause significantly lower carbon dioxide emissions. This is confirmed in a report from SIK – the Institute for Food and Biotechnology.

How long have you been offering the food groats?

– We have been producing our organic Food Wheat since the start in 1981. We have been producing Food Barley, Food Oats and Mixed Groats for 2–4 years, depending on the product. We are the only producer that provides Swedish food groats and with a short cooking time.

What kind of grain do you use in cultivation?

– We use “ordinary” Swedish grain. Food wheat is organically grown while the others are conventionally grown. Everything is grown on Västgötaslätten which is unique because the soils naturally have very low levels of cadmium. We also do not allow the fields to be fertilized with sludge from treatment plants, which means that we also do not have any supply of heavy metals and other unwanted substances to the soil.

Are the crops for your products genetically modified? If not, why not print it out on the packaging?

– We do not allow genetically modified grain. That this is not stated on the packaging is due to the fact that the labeling rules do not allow this and that cereals have not been particularly much discussed in this context.

Why are your products not KRAV-labeled?

– Food wheat meets all the criteria for KRAV* labeling, but we have for various reasons opted out of it in favor of the at least equally well–known EU organic labeling. There is a greater relevance in marketing the origin and the climate–smart of buying Swedish food groats.

What happens to the grain when it comes to your mill from the field?

– When the grain comes to us, it is dried. We clean it before a very gentle steam treatment. It is then lightly rolled and then air–dried. In addition to the cleaning, both oats and barley must be peeled (the inedible chaff must be removed) before steam preparation.

Cereal food groats are probably the obvious alternative next to potatoes as a basic food in the Nordic cuisine, as there is no Swedish–grown rice or Swedish pasta. How would you describe the differences between pasta and rice?

– The food grains are by far better from a nutritional point of view than pasta and above all compared to rice. Pasta “should” be made from durum wheat, which is not grown in Sweden. There have previously been smaller cultivations of Swedish durum wheat on the islands of Gotland and Ven, but they are no longer available for large–scale food production. Durum wheat is not suitable for growing in Sweden for climate reasons.

How do you briefly describe the differences between the four cereals in terms of consumption for humans? You do not sell “food trays” especially e.g.

– Food wheat has a full–bodied, rich taste and wonderful chewing resistance. Food barley are a little milder and become a little softer when cooked. Food oats has a mild unique oat taste and is quite soft in themselves because oats naturally contain relatively much (wholesome) fat. Mixed groats consist of all four grains and are juicy and multifaceted in taste. That we do not have “food rye” is because the rye itself has a very strong and slightly “different” taste that does not suit the food. It’s a shame because rye has very good nutritional properties.

In times of crisis and difficulties in importing food to the Nordic countries, consumption of whole grains would be a good solution as it only requires cooking or soaking to be able to be eaten. As in the past, grain can be grown using only horses and mechanical tools. Cereals can be stored for several years, although the nutritional value naturally decreases gradually.

Food groats, just like potatoes, can be used as a basic food with both meat, fish, poultry and in vegetarian meals.

By choosing food groats for your kitchen instead of rice and pasta, you do not only benefit Swedish farmers and support our self–sufficiency, you also contribute to a significantly longer environmental impact. “Nordic rice” is simply smart food!

* KRAV is a label for organic food, produced without artificial chemical pesticides. KRAV was founded in 1985 in order to create a credible and broadly-based regulatory framework with associated certification and labelling of organic products.

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Social media feeds young people junk food ads

Published 10 June 2025
– By Editorial Staff
A large majority of food advertisements that young people are exposed to promote unhealthy products such as fast food, snacks or sugar-sweetened drinks.
2 minute read

The majority of food advertising that young people encounter on social media promotes unhealthy products. This is according to a new study from Karolinska Institutet, where TikTok is identified as the platform with the highest exposure.

The survey is based on data from young people aged 13-16 who, over the course of a week, documented the advertising they saw in their social media feeds. They were given a choice of platform, with most choosing Tiktok or Instagram.

One third of all the ads young people were exposed to were for food or drink – and 70% of these were for unhealthy products such as fast food, snacks or sugar-sweetened drinks.

Exposure was highest on Tiktok, where participants could encounter up to 26 food-related ads per hour. On Instagram, the average was 13.

– In focus group interviews, participants said they were often tempted to make impulse purchases by the design of the ads. At the same time, several expressed a feeling of powerlessness in the face of the amount of advertising they encounter daily, said Sofia Spolander, researcher at the Department of Medicine, Huddinge in a press release.

Childhood obesity doubled

In the focus group, the young people also described how the advertising affected them and increased their cravings for unhealthy food, and that it was difficult to resist consumption.

Overweight among Swedish children aged 11–15 has more than doubled in the past 30 years, and obesity in this age group has quadrupled, according to the study. Young people are eating more unhealthy food than before, while consuming fewer fruits and vegetables. Unhealthy eating habits are one of the leading causes of poor health and premature death in Sweden.

The food environment influences our eating habits, and marketing is an important part of that environment. This study shows that the advertising young people encounter on social media goes against the dietary guidelines, says Spolander.

The study forms the basis of a new report from UNICEF Sweden and the Swedish Heart-Lung Foundation, which highlights how advertising for food and drink in social media affects the health of children and young people.

Young dog owners’ lifestyles negatively affect their dogs

Published 3 June 2025
– By Editorial Staff
Today, many people get a pet to fit into their passive lifestyle - rather than adapting to the animal's needs themselves.
2 minute read

Stressed and overweight dog owners feel their lifestyle also impacts their dogs, according to a new Novus survey commissioned by Arken Zoo’s veterinary services. The effect is especially noticeable among younger owners, who report that their own health issues spill over onto their pets.

The survey, conducted between March and April 2025, gathered responses from 1,046 Swedish pet owners aged 18 to 84 about their own and their dog’s well-being. The results reveal a strong link between owner lifestyle and pet health.

Half of pet owners consider themselves overweight, with two in ten not exercising at all. A quarter of dog owners say they walk their dog for an hour a day at most, while 18% say their dog is overweight. Veterinarian Per Bransell says the results are “alarming”, but not surprising.

– Today, many people get an animal to fit into the owner’s lifestyle instead of the owner adapting to the animal. Getting a pet is a commitment every day, not just on weekends and holidays, he said in a press release.

Young adults struggle so do their dogs

Among pet owners aged 18 to 34, 31% say they walk their dogs no more than an hour a day, and 23% report their pets are overweight.

Young owners also experience higher levels of stress: 42% see themselves as stressed, and 24% believe that stress affects their dogs. Staff at Hundstallet, a dog shelter that rehomes animals, say the survey aligns with what they see every day.

– People are increasingly unwell, and it has a direct impact on animals. We see a clear rise in dogs arriving in both poor physical and mental condition — often depressed, lacking proper veterinary care or stimulation, says Johnny Kroneld, Head of Communications & Fundraising at Hundstallet.

Use of obesity drugs surges in Finland

Published 27 May 2025
– By Editorial Staff
Sales of obesity medication have skyrocketed in Finland in just a few years.
1 minute read

The use of obesity medication increased significantly in Finland last year – many more Finns were treated for obesity compared to 2023. At the same time, opinions are divided on the effectiveness of the treatment.

A total of 75,000 Finns used medicines for weight loss or obesity treatment in 2024. This is an increase of 20% compared to 2023, according to the Social Insurance Institution of Finland (Kela). In five years, the number of users has increased more than elevenfold.

Semaglutide, sold under brands such as Ozempic and Wegovy, is the most popular. Originally designed as a drug for the treatment of type 2 diabetes, this type of medicine is not reimbursed if it is used for obesity alone. This means that Finns have to foot the bill themselves, which can be over €260 each month.

It is also unclear how effective this type of weight loss medication really is, but Pia Pajunen, an expert physician at Kela, says it is not a quick fix for losing weight.

If you stop using the obesity medication, the weight often starts to increase again quickly. It’s important that both doctors and patients are aware that research shows these medications generally need to be used long-term, she says in a press release.

Good fitness may prevent dementia

Published 27 May 2025
– By Editorial Staff
1 minute read

People at risk of dementia can reduce their risk by improving their fitness, according to a study from Karolinska Institutet. The study shows that the risk can be reduced by up to 35%.

In the study, published in the British Journal of Sports Medicine, researchers used data from 61,214 dementia-free people, drawn from the UK Biobank database. The participants, who were aged between 39 and 70, were followed over a period of 12 years.

On enrollment, participants completed a six-minute cycle test to measure fitness, and neurological tests were done to estimate their cognitive function. The researchers also examined genetic predisposition to dementia.

During the 12-year follow-up period, a total of 553 people were diagnosed with dementia, representing 0.9%.

The results show that better fitness is linked to reduced dementia risk and improved cognitive function. According to Weili Xu, Professor of Geriatric Epidemiology in the Department of Neurobiology, Care Sciences and Society, good fitness can reduce the risk of all forms of dementia by up to 35%.

– Our findings suggest that maintaining good fitness may be a strategy for preventing dementia, even among people with high genetic susceptibility, she says in a press release.

The researchers also emphasize that this is an observational study, so it is not possible to determine cause and effect. The number of dementia cases may also have been underestimated, they add, as UK Biobank participants are generally healthier than the general population.

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