Swedish public broadcaster SVT's nature program helps millions of viewers relax and feel connected to nature – despite the experience being digital, shows a study from SLU.
The Great Moose Migration is a program that annually livestreams the spring migration of moose in Kullberg in Ångermanland, northern Sweden. For 20 days, viewers follow the moose as they travel through forests and swim across the Ångerman River. The program attracts millions of Swedes each year, as well as viewers in other countries.
Now researchers at SLU (Swedish University of Agricultural Sciences) have examined how viewers are affected by the moose program. Through surveys distributed via social media and the program's live chat, over 2,000 people have described their experiences. The results, published in the journal People and Nature, show that the program creates a strong sense of calm and connection to nature.
— Viewers describe how the sound of wind, birds, and rain gives a feeling of presence, and how the slow rhythm of the broadcast helps them unwind. Many experience that the program reminds them of childhood memories, previous nature experiences, or places they have a personal connection to, says researcher Minh-Xuan Truong in a press release.
Relieves anxiety
The program is a typical example of so-called "slow TV", where viewers simply follow the moose at nature's pace without any narrator, quick cuts, or dramatic music.
What makes the experience so realistic is primarily the natural sounds. The river's murmur, birdsong, and the whisper of wind create a feeling of actually being at the location. Some viewers even reported that they could smell the rain or pine forest.
The fact that the program is unedited is also appreciated. Sometimes animals are visible, sometimes not – just like when hiking in the forest in real life.
The study shows that the silence, slow images, and nature's beauty function as a break from everyday stress. Several participants in the survey described how the program relieves headaches and anxiety, while others emphasized the calming effect of seeing animals in their natural environment.
Does not replace real nature experiences
Viewers generally report feeling a strong connection to nature. The feeling was particularly pronounced among people who frequently spend time outdoors and are environmentally engaged. The connection to nature also tended to increase with age. The live chat during the program is also appreciated, as many experience that it creates a sense of community.
The researchers emphasize that digital nature experiences can never replace being outside yourself, but that they can function as an important complement.
— Digital outdoor life seems to be able to promote recovery and connection to nature in a similar way to experiences in actual nature. It can of course never replace real nature experiences, but it can be an important complement, especially for people who have difficulty getting outside, said Truong.