Saturday, October 18, 2025

Polaris of Enlightenment

The farmstead gnome – A protective being in Nordic folklore

Published 27 December 2024
– By Editorial Staff
Christmas card by the Swedish artist Jenny Nyström and an engraving by Andreas Flinch after a drawing by the Danish artist Johan Thomas Lundbye.
8 minute read

–The farmstead gnome has played a prominent role in Swedish folklore as one of the most important protective spirits. His influence was so significant that people not only offered him food but also prepared a straw bed for him. A satisfied gnome would bring prosperity, known as “tomtebolycka”, to the household, while a displeased one could bring misfortune.

In Nordic folklore, the farmstead gnome is among the most well-known beings, enjoying a particularly close connection with Swedes. Tales of various supernatural entities were common, but gnomes were especially prevalent and widely believed in. The Institute for Language and Folklore (ISOF) houses over a thousand archival stories about these gnomes.

“My mother had seen a gnome. She was so sure of it. She was walking along a road when she saw a tiny man with a red cap running ahead of her. When they reached a fork in the road, he ran down the other path” recounted Adolf Johansson, born in 1883 (recorded by Ragnar Nilsson, IFGH 4786, p. 4, Institute for Language and Folklore, Gothenburg).

The word “tomte” originates from the term tomt (homestead) and was previously used in the form tomt-gubbe, later evolving into tomtegubbe, according to the cultural organization Kulturminnet. The being is also known by other names, such as gårdstomte, hustomte, tomtevätte, tomtrået, tomtenisse, or tomtebisse.

Christmas cards by artist Jenny Nyström.

The Spirit of the Farmstead

The term bisse means leader, sage, or “top hen” (a Swedish expression for “head honcho”). In many ways, the farmstead gnome fulfilled such a role. He watched over the farm and assisted with daily chores, such as sifting flour, sweeping, haymaking, carrying straw, and tending to the animals. He was often described as the very spirit of the farm. Some stories claimed that he was the first man to cultivate the land, unable to rest in death and thus continuing to guard “his” farm.

The farmstead gnome is closely related to the vätte, a subterranean being believed to dwell beneath human houses in folklore.

Finding a horse with a braided mane in the morning was a sign that the gnome had visited the stable. Gnomes were said to love horses and braiding their manes. The horse, considered the gnome’s favorite animal, was never to be neglected, as mistreatment could have severe consequences.

A Temperamental Being

The gnome brought security to everyday life, and his satisfaction was key to the farm’s success. However, he was easily angered and intolerant of negligence. A dirty barn could earn someone a slap or a kick. It was crucial to avoid working at night on the farm, as that was the gnome’s time for labor. Disturbing him could result in a noisy reprisal the following night.

“They didn’t like it when people made noise after dark. If you did, the same noise would return later, without anything being done. I heard it myself more than once. I also saw them once”, said Ingeborg Nilsson West, born in 1836 (recorded by Olle Lindskog, IFGH 964, pp. 11–12, Institute for Language and Folklore, Gothenburg).

The gnome was considered conservative and resistant to modern agricultural machinery or significant changes. Introducing too many modern elements could prompt him to abandon the farm, an ominous sign. If angered, the gnome might kill a cow or otherwise sabotage farm work, according to ISOF records. A farm’s prosperity or hardship was often attributed to the state of its gnome.

Rewards and Rituals

Rewarding the gnome was crucial. People commonly prepared a straw bed for him in the barn and offered him tobacco, which he reportedly enjoyed. At Christmas, it was traditional to leave out a bowl of porridge, leading to the term tomtegröt. The porridge had to include butter, as one story illustrates:

“They had to give the gnome milk and porridge on Christmas Eve. There had to be butter in the porridge. At one place here, they had a gnome. They gave him porridge on Christmas Eve, but there was no butter on top. The butter was underneath, but the gnome didn’t see it. He became so furious that he went to the barn and killed their best cow”, recounted Viola Gustafsson in 1927 (IFGH 937, pp. 40–41, Institute for Language and Folklore, Gothenburg).

The gnome was often credited with magical powers, such as saving farms from famine by increasing grain yields or warning of dangers like fire or livestock illness. A satisfied and content gnome symbolized security and prosperity, embodying the concept of tomtebolycka.

A well-known legend tells of the gnome pulling a straw of hay. He huffs and puffs with effort, which prompts the farmer to mock him for struggling with such a small load. The gnome becomes angry and retorts that if he exerts as much effort back at the farmer as the farmer has mocked him, the farmer will have nothing left to boast about. In reality, the gnome had been carrying far more than the farmer realized, and after the incident, the farmer ends up impoverished.

Gnomes. Olaus Magnus’ History of the Nordic Peoples. Book 3 – Chapter 22 – On the Service of Spirits. – Published in 1555.

Common in the smithy

The farmstead gnome was not confined solely to farms. There are also tales of forest gnomes, who, for example, would wake charcoal burners if their kilns began to burn during the night. A story from Axel Lind, born in 1884 and recorded by Olle Lindskog in 1927, describes how blacksmiths were particularly superstitious and believed strongly in gnomes.

“My uncle used to say that if a blacksmith tried to take coal from a bin that wasn’t his own, the gnome would immediately appear and give him a resounding slap”, reads one account in IFGH 961, pp. 5–9, Institute for Language and Folklore, Gothenburg.

The origins of belief in the farmstead gnome are unclear, but according to the Nordic Museum (Nordiska museet), it can be traced back to at least the 7th or 8th century. In written records, the gnome is mentioned by Saint Birgitta, who in the 14th century criticized the custom of offering porridge to the gnome, considering it ungodly. The Swedish priest Olaus Magnus also references gnomes in his book History of the Nordic Peoples, where he includes illustrations of them.

Invisible to most

The farmstead gnome is a being that typically remains invisible but is sometimes said to reveal itself to certain individuals. Those who were synsk or clairvoyant might catch a glimpse of the gnome, but it was crucial to show him respect. Generally, people knew a gnome was present on the farm not by seeing him, but by noticing the traces of his work.

The gnome is often described as a small, elderly man, ranging in size from a few decimeters to roughly the size of a child.

“In Restebacken, my father saw a gnome. He was as small as a three-year-old child but as quick as a cat”, recounted Maja Kajsa Johansson, born in 1868 (recorded by Ragnar Nilsson, IFGH 3018, p. 6, Institute for Language and Folklore, Gothenburg).

The gnome is sometimes described as a being with one eye but more often as a figure with two green eyes that glow in the dark. He frequently has white or gray hair and a beard, typically dressed in gray clothes and a gray or red cap. Occasionally, people would gift him new clothes as a kind gesture, but they had to be modest. If the clothes were too extravagant, he might deem himself “too fine” to work.

The gnome was believed to be incredibly strong and was said to be able to lift an entire horse. He could also be mischievous, hiding objects or playing pranks. Even today, the expression “the household gnome has been up to something” is used jokingly when something goes missing. There are also tales of the gnome amusing himself by throwing items down chimneys.

Unlike other beings that often lived in families, the gnome is usually described as solitary. However, there are stories that mention female gnomes (tomtegummor) and gnome children. The gnome often resided in the farm’s stable or barn but could also inhabit the mill, smithy, distillery, mine, ship, or even inside the house.

Gnomes and Christmas

In Sweden and the Nordic countries, there are two distinct types of gnomes: the farmstead gnome (gårdstomte) and the Christmas gnome (jultomte). The traditional red-clad Christmas gnome traces its origins to legends about the generous Saint Nicholas, who later became known as Santa Claus. According to Kulturminnet, Santa Claus gained popularity in Sweden during the 1860s. While Santa Claus is widely recognized around the world, in Sweden, his image has been influenced by the farmstead gnome. As a result, the Swedish Christmas gnome is often considered a blend of the farmstead gnome and Santa Claus.

Illustration inspired by the poem “The Gnome.” Illustration: Jenny Nyström/New Illustrated Magazine

Two individuals were particularly instrumental in shaping the Swedish image of the Christmas gnome: the author Viktor Rydberg and the artist Jenny Nyström. In 1871, Rydberg published the Christmas tale Lille Viggs äventyr på julafton (Little Vigg’s Adventure on Christmas Eve), a story that doesn’t directly feature the Christmas gnome but instead includes a gift-giving goblin (vätte). Nyström illustrated the tale, and the goblin became a prototype for the Swedish Christmas gnome. Rydberg is said to have given Nyström detailed instructions on how this goblin should be portrayed. Together, they helped connect the traditional household gnome to Christmas. Nyström continued to refine the image of the gnome in Sweden, painting thousands of Christmas postcards and illustrating Rydberg’s famous poem Tomten (The Gnome), which begins:

The midwinter night’s cold is harsh,
the stars sparkle and glimmer.
All are asleep in the lonely farmstead,
deep in the midnight hour.
The moon walks its silent path,
the snow glows white on pine and fir,
the snow glows white on the rooftops.
Only the gnome is awake

It is unclear who first coined the term jultomte (Christmas gnome), but Jenny Nyström continued to draw significant inspiration from the farmstead gnome of folklore. In this way, the modern Swedish Christmas gnome has become firmly rooted in holiday traditions, according to the Nordic Museum.

One notable distinction of the Swedish Christmas gnome is that he is rarely associated with reindeer. In Swedish tradition, the gnome instead travels with horses, goats, or pigs. He is most often depicted as solitary, walking through the snow with a sack on his back.

The Farmstead Gnome Today

Despite an increasingly secularized society and a decline in belief in supernatural beings, folklore still holds a place in our collective consciousness. Many old myths and beliefs have adapted and endured over time, often taking on new forms, rooted in a deep human need to understand the world through the mystical and inexplicable. In an age where science explains the physical world, the supernatural continues to fascinate, providing space for stories and traditions.

Interest in folklore is not merely a relic of the past. It thrives in contemporary popular culture, where farmstead gnomes and other mythical beings are brought to life in books, films, and TV series. Even modern media, such as podcasts, frequently share new accounts of supernatural phenomena. It is also intriguing to observe how traditions from other cultures, like American “Nisse doors”, are gaining popularity in Sweden. This demonstrates the universal and timeless appeal of mythical figures. Although these nisse differ from the Swedish farmstead gnome, they share a common love for mischief and humor – qualities that ensure such characters remain captivating.

The question of why folklore persists, even in a rational and technological world, is complex. Perhaps it is a way to hold onto something ancient, a link to the past when the world felt more mysterious and uncertain. Or it may reflect an intrinsic human attraction to the unexplained, a need to believe in something beyond what we can see and measure. Whatever the reason, figures like gnomes, farmstead spirits, and other mythical beings will likely remain a part of our shared cultural identity, reminding us that there may be more to the world than we understand.

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Unjabbed: For singles who didn’t take the COVID vaccine

The criticized covid vaccinations

Published 12 October 2025
– By Editorial Staff
"Don't give up. Anything worth achieving needs work", is the message from Unjabbed's founder Antonetta.
4 minute read

After conventional dating apps didn’t meet her needs, Antonetta decided for various reasons to start a dating site for people who didn’t take the COVID vaccine. On Unjabbed.net, people can meet others seeking love or friendship.

In 2023, Antonetta chose to use a popular dating app in an attempt to find love. Since she wanted to find like-minded people, she was also open about not having taken the COVID vaccine. This resulted in Antonetta’s account being repeatedly deleted. She doesn’t know why her account was removed, but she suspected it was related to her honesty about the COVID vaccine. Instead, she tried another app and chose not to explicitly state that she hadn’t taken the COVID vaccine, but used various hints such as “believe in natural health”, “avoid synthetic chemicals”, and “seeking people who took the red pill”. There she got a bunch of matches, but no one understood her hints and most of those she talked to had taken the COVID vaccine.

In the wake of this, Unjabbed.net was born, a dating and friendship site for those who didn’t take the COVID vaccine. Since 2023, it has attracted thousands of members from several countries, but users are primarily from the United States, United Kingdom, and Canada. In Sweden, there are a few hundred members at the time of writing. Worth noting is that the site only exists as a website, not an app. The app that exists with the same name is from a different creator, according to Antonetta.

Several dating sites also participated in marketing COVID vaccine campaigns during 2021, according to Antonetta. For example, Tinder created labels where people could fill in whether they had taken the COVID vaccine or not. After the site launched, she received responses from members that they had also had bad experiences on conventional dating sites.

After starting unjabbed.net, several members told me they couldn’t find anyone on conventional dating apps and as soon as they said they were unvaccinated they were either insulted or had their accounts deleted or felt their accounts were being hidden in search results or restricted in some way“, Antonetta tells The Nordic Times.

Financially challenging

Starting a new dating site is not always an easy path. To be visible, you need marketing and advertising – something that costs a lot of money. The site was free until last year when they chose to introduce a membership fee to afford reaching out to other singles who didn’t take the COVID vaccine. However, Antonetta wanted the amount to be affordable compared to many other dating sites and apps, which can cost up to 60 dollars for three months, and also charge for sending messages.

Our website just charges $16 USD for a whole year and we don’t charge for individual messages”.

The advantage of charging is also that many people think twice before creating an account, and it also prevents spam, says Antonetta. However, it’s possible to create a free account as well, but you don’t have all the features on the site.

Several have found love

Despite unjabbed.net being relatively newly started, Antonetta says she has received messages from people who found each other on her site.

One couple donated 50 dollars to us and told us they had met on our website and are now married. A woman contacted us and said she’s getting married to the man she met on our website. So it works!

Tips for finding the right match

If you’re planning to create an account, Antonetta recommends both writing something about yourself and having photos. If you want to be more anonymous, you can, for example, upload a picture in sunglasses or similar. She also suggests writing something that can create a conversation.

People can write anything. What are their thoughts on the future of the world? What line of work are they in? What are their hobbies? Favorite places in the world to visit? Funny stories”, she suggests.

She also advises that it’s more advantageous to write to people in your own country than outside the border. It partly signals that you’ve given up hope in your country, but it’s also very difficult to make long-distance relationships work. Furthermore, she also suggests spreading information about the site in your own city; there may be singles who didn’t take the COVID vaccine but missed that there’s a dating site for this purpose.

There is hope

Finding like-minded people can be difficult, and even though more and more people show understanding for those who chose not to take the COVID vaccine, there are still many who believe it was wrong not to take it. At the same time, Antonetta encourages unvaccinated singles to dare to go out and talk to people they meet in stores, in town, or on the bus. You never know who you might meet there. Finally, she also wants to say that you shouldn’t give up hope on love.

Don’t give up. Anything worth achieving needs work“.

Number of members at the time of writing on Unjabbed.net by country

  • USA: 1349
  • United Kingdom: 872
  • Canada: 984
  • Australia: 249
  • New Zealand: 68
  • France: 501
  • Germany: 705
  • Italy: 234
  • Belgium: 142
  • Switzerland: 70
  • Spain: 76
  • Portugal: 42
  • Denmark: 129
  • Norway: 204
  • Sweden: 479
  • Netherlands: 1019
  • Japan: 25
  • Ireland: 63

Moomin becomes new feature film

Published 10 October 2025
– By Editorial Staff
Moomin and his friends have spread warmth, security and adventure to generations of children and adults around the world.
1 minute read

Moomin is set to be produced as a new American animated feature film. This will be the first Hollywood adaptation of Finnish-Swedish author Tove Jansson’s beloved stories.

This year marks the 80th anniversary of the magical Moomin troll, something that has been celebrated in both Finland and Sweden, where the troll is a cherished cultural figure.

Moomin, created by Finnish-Swedish author Tove Jansson, was previously produced as an animated feature film in Japan in 1992. There was also a Japanese-Finnish animated series that first aired in 1990 and became very popular internationally.

Now Hollywood will interpret the idyllic magic of Moominvalley, where Moomin and his friends embark on adventures, writes Moomin Characters, which manages the Moomin rights.

“We are honored”

The film will be produced by media company Annapurna’s animation division, which was founded in 2022 by former Disney animation executives Robert Baird and Andrew Millstein and is known for the Oscar-nominated film Nimona.

We’re honored to bring Tove Jansson’s timeless vision to the big screen, say Baird and Millstein.

It will be written and directed by Rebecca Sugar, known for the Cartoon Network series Steven Universe. Additionally, it will be produced by Julia Pistor, who is behind animated films such as SpongeBob SquarePants and Rugrats.

Earlier this year, Norwegian game developer Hyper Games also announced that they will release a new Moomin game. The game will be called Winter’s Warmth and is based on the book Moominland Midwinter.

YouTubers invest in their own businesses – ad revenues are unpredictable

Updated 15 October 2025 Published 6 October 2025
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

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