Wednesday, May 14, 2025

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Donald Trump pressures EU companies to scrap diversity programs

Donald Trump's USA

Published 31 March 2025
– By Editorial Staff
The US President takes a tougher line on several European companies.

Donald Trump is now increasing pressure on European companies, demanding they abolish their diversity programs to secure contracts and future trade with the US. The decision has sparked criticism and concern among businesses in the EU, with French authorities calling the move an unacceptable interference.

On 20 January 2025, Donald Trump signed an executive order banning diversity, equity and inclusion (DEI) programs in the US federal sector.

The order, called “Ending Radical And Wasteful Government DEI Programs And Preferencing“, also targets companies that have contracts with the US government. Now the demands seem to have reached Europe as well, reports The Financial Times.

Affected companies are being urged to certify their compliance with Trump’s directive – or risk losing their contracts.

We inform you that Executive Order 14173, Ending Illegal Discrimination and Restoring Merit-based Opportunities, signed by President Trump, applies to all suppliers and service providers of the US Government, regardless of their nationality and the country in which they operate“, the letter reads, according to reports from France24.

French telecom giant Orange is one of the companies that received the demand, even though it has no operations in the US. Reuters reports that the demand surprises French officials, who do not expect American influence on purely European companies.

French anger

France’s trade ministry reacts strongly and condemns Trump’s actions. A spokesperson reportedly states that “US interference in French companies’ inclusion policies is unacceptable, just like its unjustified tariff threats”.

The Trump administration is backing the claims, citing US laws such as the False Claims Act, which gives the US the right to impose conditions on federal contractors, including foreign companies.

However, EU lawyers question whether this extends to companies without a US presence.

Trade tensions loom

European companies thus appear to have to choose between complying with US demands or sticking to their own values, in the light of Donald Trump’s announcement.

Media reports from France and elsewhere say that most French executives are considering ignoring the letters, while others see legal obstacles to complying.

Donald Trump’s demands risk creating further tensions between the EU and the US, as several European governments see the move as a threat to national sovereignty.

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White South Africans granted refuge in Trump’s US: “Genocide is taking place”

Donald Trump's USA

Published today 8:17
– By Editorial Staff
The first 59 white South Africans are welcomed by the US State Department.

The Trump administration has begun relocating white South Africans to the US. The president himself defends the decision by saying that the group is being subjected to genocide – but that this is being hushed up because it is white people who are affected.

Fifty-nine white South Africans have already been flown into the country and, according to the Trump administration, are the first in a larger relocation of Afrikaners – a white minority group subjected to widespread violence, persecution, and discrimination in their homeland.

The program, which was presented in February, prioritizes Afrikaners who are considered to be in constant danger due to violence and harassment in predominantly black South Africa.

– Because they’re being killed. And we don’t want to see people be killed… it’s a genocide that’s taking place. Farmers are being killed. They happen to be white, Trump said in a press statement when a journalist demanded an answer as to why the president wanted to help white refugees in particular.

Afrikaners – mainly descendants of Dutch and French settlers who came to South Africa hundreds of years ago – make up about 2.7 million of South Africa’s 62 million inhabitants.

Many live in rural areas, where violent crime against farmers is common, and although there are no longer any official statistics, it is clear that thousands of white South Africans have been murdered in recent decades.

South African government denies persecution

Trump and several of his advisers, including South African Elon Musk, have pointed out that the murders are often motivated by racial hatred and that the victims are targeted because they are white.

However, South African Foreign Minister Ronald Lamola rejects the accusations and claims that “there is no data at all that backs that there is persecution of white South Africans”.

– White farmers get affected by crime just like any other South Africans, he claims.

The South African government further claims that Afrikaners are better off than most people in the country and that misinformation and inaccurate reporting are behind the perception that the group is particularly vulnerable.

Journalists, lobby organizations promoting mass immigration, and political opponents have also reacted with dismay to Trump’s decision to focus on helping white refugees rather than people of non-European descent.

“Brutally killed”

However, Trump stands his ground and emphasizes that he is not helping the Afrikaners because of their skin color, but because they are suffering from something horrific something that is being silenced by Western media.

– Whether they are white or Black makes no difference to me, but white farmers are being brutally killed, and their land is being confiscated in South Africa.

– The newspapers and the media, television media, doesn’t even talk about it. If it were the other way round, they’d talk about it, that would be the only story they talk about. I don’t care who they are. I don’t care about their race, their color, I don’t care about their height, their weight, I don’t care about anything, I just know that what is happening is terrible.

Earlier this year, The Nordic Times highlighted the lives and history of the Afrikaners in a lengthy cultural article.

Trump wants 100% tariff on foreign films

Donald Trump's USA

Published 9 May 2025
– By Editorial Staff

Donald Trump has announced that he has initiated a process to impose a 100% tariff on all films produced outside the US that are then imported into the country. Critics warn of the consequences and argue that tariffs will worsen the situation for the American film industry.

The decision, which was announced on May 4, is intended, according to Trump, to protect the American film industry, which he believes is on the verge of “a very fast death”, reports industry publication Variety.

– This is a concerted effort by other nations and, therefore, a national security threat. It is, in addition to everything else, messaging and propaganda, Trump wrote on his platform Truth Social.

Trump said he has instructed the Department of Commerce and the US Trade Representative to quickly begin the process of imposing the tariffs.

Exact details on how the tariffs will be implemented, such as whether they will also cover streaming services or how the size of the tariffs will be calculated, have not yet been announced.

Commerce Secretary Howard Lutnick has confirmed that the authorities are working on the issue.

“Incredibly stupid”

Many American productions are currently filmed in several countries that offer financial incentives for film production, including Canada, the UK, and Australia, and industry representatives are now concerned about how the tariffs would affect ongoing projects and collaborations.

The chair of the Swedish Film and TV Producers Association, Eva Hamilton, called the proposal “incredibly stupid” and warned that it could isolate the US culturally and economically.

It just sounds incredibly stupid, and I find it hard to see how it could be implemented. He’s right that Hollywood hasn’t kept up, but stopping all foreign expertise sounds like shooting yourself in the foot, Eva Hamilton said in an interview with Schibsted owned TV4.

Trump has previously singled out Hollywood as a “very problematic place” and, in early 2025, appointed actors Jon Voight, Mel Gibson, and Sylvester Stallone as ambassadors to promote American film production.

The American film industry has already been affected by Trump’s trade war, and China, among others, has reduced its quota for American films allowed to be shown in response to the new American tariffs on the country.

US calls on City of Stockholm to end left-liberal activism

Donald Trump's USA

Published 7 May 2025
– By Editorial Staff
A continued focus on "diversity work" is a top priority for Stockholm's leaders - and they won't listen to the Americans' demands.

The US Embassy is demanding that the Stockholm City Planning Office sign a contract committing to immediately stop engaging in left-liberal activism in the form of DEI initiatives on “diversity, inclusion and equality”.

– It’s completely bizarre, says City Planning Councilor Jan Valeskog (S).

Speaking on Swedish state radio SR, he insists that “values such as diversity and gender equality are very important to the City of Stockholm” and that there are no plans to deviate from this line.

The embassy notes that under the Trump administration, a new policy has been introduced whereby all parties from whom the US government purchases goods or services must sign the contract in question, and that the Stockholm City Planning Office has ten days to do so.

– We are absolutely not going to do that, it is contrary to everything we stand for. They should withdraw these absurdities, continues a visibly upset Valeskog in the Bonnier newspaper Dagens Nyheter.

He argues that it is the embassy that is dependent on the city of Stockholm not the other way around, and that the Americans themselves will suffer the most if the contract is terminated.

“Their headache”

– If the US terminates its relationship with the city planning office, the embassy will have a hard time getting building permits if they want to rebuild, for example. That’s their headache, not ours.

It’s not just the City of Stockholm that has been sent these contracts and accompanying requirements The policy has been introduced on a global scale and those who don’t sign up risk losing their contracts.

At the same time, there has also been some confusion about what the Americans are really after.

Just over a month ago, the US embassy in Sweden stated that the requirements only applied to companies “controlled by a US employer and employing US citizens”.

What is DEI?

DEI stands for "Diversity, Equity, and Inclusion". It is an umbrella term for various initiatives and initiatives aimed at quotas or otherwise favoring different minorities in, for example, working life and education.

Critics, however, argue that DEI is based on a left-wing ideological worldview rather than on proven methodology. There are also concerns that focusing on sexual orientation, gender, ethnicity or religion rather than skills risks undermining the meritocracy and that DEI initiatives are used to discriminate against white people.

Several studies also indicate that DEI training programs have almost no or even counterproductive effects. As these programs have become more widespread, the backlash has grown, particularly in the United States, where some universities have begun to phase them out.

US defense secretary: “No more vaccine mandates”

Donald Trump's USA

Published 7 May 2025
– By Editorial Staff
Hegseth has previously described the slogan "our diversity is our strength" as "the single dumbest phrase in military history".

Yesterday, US Secretary of Defense Pete Hegseth strongly criticized left-wing liberal so-called diversity and inclusion programs within the military and reiterated the message that there is no future for such destructive phenomena within the US Armed Forces.

In a speech delivered at the Special Operations Forces Week conference, the defense secretary declared that climate alarmism, LGBTQ lobbying, and vaccine mandates are over, and that from now on, the focus will be solely on issues that are actually relevant to the military.

– No more pronouns, no more climate change obsession, no more emergency vaccine mandates, and no more dudes in dresses.

– We’re done with that shit, Hegseth continued.

Hegseth’s statements follow a US Supreme Court ruling that gives the green light to the Trump administration’s efforts to strengthen the military’s focus by restricting the participation of transgender people in the armed forces.

The decision is based on an executive order signed in January, shortly after Donald Trump took office, with the aim of ensuring what the administration describes as an effective and unified defense force.

“The dumbest phrase in military history”

The Nordic Times has previously highlighted Hegseth’s views on diversity programs in the US military and how he condemned the left-liberal rhetoric previously used by the military leadership.

– I think the single dumbest phrase in military history is ‘our diversity is our strength’, Hegseth explained at a meeting with Defense Department employees at the Pentagon.

– I think our strength is our unity, our strength is our shared purpose, regardless of our background, regardless of how we grew up, regardless of our gender, regardless of our race, he continued, promising to do everything in his power to remove left-wing activist influence from the army.

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