Friday, March 1, 2024

Polaris of Enlightenment

Friday, March 1, 2024

Polaris of Enlightenment

Swedes want to call relatives more often

Published 19 December 2023
- By Editorial Staff
Women are more likely to suffer from phone anxiety than men.

Four out of ten Swedes wish they called their loved ones more often instead of writing, according to a new survey. At the same time, more than one in three feel uncomfortable calling.

Parents top the list of people Swedes call, with 56% saying they call their parents most often. Women are the most likely to call their parents, with 60% saying they do, compared to 51% of men. In second place on the call list is one’s partner, followed by friends and children, according to Samtalsrapporten, a report on the telephone habits of Swedes published by mobile operator Halebop.

Of those surveyed, 39% said they would like to call people close to them more often instead of using SMS or other text conversations, while 38% said they did not feel the need to call more often.

– Christmas cards are great, but nothing beats the warm and reassuring feeling of a phone call with someone you love, said Emma Craig, head of Halebop, in a press release.

In addition, 43% said they felt uncomfortable making the call. Women are generally more uncomfortable than men, with about half saying they feel uncomfortable calling someone, compared to 37% of men.

The survey was conducted by Kantar Public among a randomly recruited Sifo panel between March 18-21. 1,046 people aged 18-79 took part in the survey.


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