Monday, February 26, 2024

Polaris of Enlightenment

Monday, February 26, 2024

Polaris of Enlightenment

Ruthless companies ‘compete’ for Norwegian anti-prize

Published 4 February 2024
- By Editorial Staff
The Golden Barbie is awarded to those actors who have been "best at making young people feel the worst".

Meta and Shein are nominated for this year’s Norwegian “Gullbarbie” (Golden Barbie) anti-prize, which critically highlights actors who clearly capitalize on young people’s insecurities.

Since 2011, the Norwegian Press (Save children and youth association) has been awarding the anti-prize to those who are “best at making young people feel the worst”. The idea is to draw attention to how big commercial actors, “influencers” and technology giants make money from the poor health of children and young people.

Each year, children and young people vote for a worthy candidate to receive the award. Last year, the reality show Ex on the Beach won the Anti Award.

Young people across the country have now voted on the candidates for this year’s ‘Golden Barbie‘. First up is tech giant Meta, which owns Facebook, Instagram and WhatsApp, and was nominated precisely because it is a major player in social media in Norway, where many young people congregate. It is emphasized that with many young users comes a particularly large responsibility, a responsibility that Meta does not take.

The Norwegian company Good For Me, which sells dietary supplements, was also nominated. The company is described as aggressively marketing itself through “influencers” who play on ideals of appearance to sell beauty products, often creating great pressure among young people.

The third nominee is the fashion company Shein, which targets young people with limited financial resources. Again, the company is accused of using influencers and social media to create unhealthy shopping and fashion pressures among young people.


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