Lego is temporarily suspending efforts to replace its bricks with non-oil-based plastic. The reason is reportedly that the recycled material tested has proven to require higher CO2 emissions in its production than the current bricks.
Danish toy manufacturer Lego has been trying to find more environmentally friendly alternatives to its oil-based plastic bricks since 2020. Since then, it has been trying to produce them with recycled materials such as polyethylene terephthalate (rPET).
However, Lego has announced that it is abandoning its attempts to produce bricks that are not made from oil-based plastic, reports the Financial Times.
One of the main reasons given is that the recycled materials it has been experimenting with have required more carbon emissions in their production than the current bricks.
– Initially the belief was that it was easier to find this magic material or this new material that would solve the sustainability problem, but it doesn’t seem to be there. “We tested hundreds and hundreds of materials and it has simply not been possible to find one, says Lego CEO Niels Christiansen.
The company has expressed an ambition to have Lego bricks without oil-based plastic by 2030, with otherwise the same properties as before.