Thousands of Labubu dolls have been seized by Swedish and Norwegian customs. In several cases, authorities have confirmed these are counterfeit copies, while other cases are still under investigation.
The Chinese collectible doll Labubu has gained massive popularity worldwide. Labubu is a character from “The Monsters” book series, created by Hong Kong-born illustrator Kasing Lung in 2015. In 2019, Chinese toy company Pop Mart acquired the rights to sell dolls based on the illustrator’s monster character.
However, it wasn’t until a few years later that these dolls exploded in popularity, largely attributed to K-pop star Lisa from BLACKPINK showcasing her doll on social media. Since then, the Labubu doll has created chaos around itself, becoming such popular collectibles that they sell out immediately.
In 2024, for example, Pop Mart saw both a 100 percent increase in profits and a 726 percent increase in sales of Labubu dolls alone, according to The New York Times.
Due to the dolls selling out immediately, a strong black market has emerged around Labubu, along with pirated variants – often called Lafufu. In the United Kingdom, authorities have stopped hundreds of thousands of dolls at customs in recent months alone.
Substandard quality
Now Labubu dolls have also reached Scandinavian customs, reports Swedish public broadcaster SVT. In Norway, authorities have stopped a total of 1,500 dolls so far. At Swedish customs, 1,205 dolls have been seized since May this year.
“We see on the internet that a doll can cost up to 6000 SEK (€550)”, says Per Kristian Grandahl from Norwegian customs.
In Sweden, authorities have already confirmed that some of the dolls were counterfeit and could therefore pose a danger, leading to them being sent back. Lafufu dolls can be of inferior quality where small parts risk coming loose. The Swedish Chemicals Agency has ordered pirated dolls to be sent to laboratories for testing of hazardous substances.