Swedish food retail in few hands – ICA and Axfood dominate

Published March 20, 2025 – By Editorial staff
The discount chains that exist in many parts of Europe have never managed to establish themselves in Sweden.

In Sweden, only five players control 98% of food sales, an unusually high level of market concentration compared to the rest of Europe. Experts say the limited competition makes it difficult for smaller companies to enter the market and can drive up prices.

Food prices in Sweden have risen by 25% in just three years, while grocery chains are posting high profits and their executives are receiving million-dollar bonuses. Over the past week, Swedes have been urged to boycott the major food chains in protest at the high prices, which the campaigners say are due to a lack of competition.

Sweden stands out in Europe with an unusually high concentration of ownership in the food industry. A handful of players dominate 98% of the market, with ICA and Axfood being the largest with 49.9% and 21.9% respectively in 2023. Coop accounted for 17%, while Lidl and City Gross had a market share of 6.4% and 3.2% respectively in 2023. Axfood includes Willys, Hemköp, Tempo and last year, in 2024, City Gross was also bought by the group.

Few countries have a food market dominated by such a small number of players, according to Christian Jörgensen, PhD in economics and researcher at the Agrifood Economics Center at Lund University.

– This is partly due to Sweden's many sparsely populated areas, where larger players find it easier to establish themselves. Partly because the low-price chains, which are found around Europe, have never really gained a foothold in Sweden, he says to TV4 News.

Swedish prices increasing faster than Finnish

Food prices have increased in several European countries, including Slovakia, Estonia and Lithuania, where they have risen at record rates. However, there is a big difference between Sweden and neighboring Finland, where prices have risen the slowest in the EU. In comparison, prices in Sweden have risen two and a half times as fast as in Finland, according to the Finnish public broadcaster Yle.

According to Jörgensen, the high food prices in Sweden cannot be attributed to a single cause, but several factors may be at play. It is also difficult to determine whether some operators are charging unjustifiably high prices. At the same time, he believes that the concentrated market may well contribute to higher prices.

– It is incredibly difficult for smaller players to break into the market, and the fewer players, the higher the risk of a lack of competition, which can increase prices, he says.

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Elon Musk: “Olof Palme destroyed Sweden”

Population replacement in the West

Updated November 25, 2025, Published November 25, 2025 – By Editorial staff
The idea of a multicultural Sweden was introduced partly through initiatives and debate articles by David Schwarz (far right in the image) and with support from the Bonnier family.

Elon Musk has once again entered the Swedish immigration debate. On X, he accuses former Swedish Prime Minister Olof Palme of having "destroyed Sweden" by introducing multiculturalism in 1975.

The tech billionaire is responding to an X post by journalist Christian Peterson, who claims that Palme, through a 1975 legislative change (Proposition 1975:26), laid the foundation for today's multicultural society, reports Fria Tider.

Peterson argues that the decision was made without a referendum or extensive investigation and links it to current problems such as mass immigration, gun violence, parallel societies, and demographic changes.

"Multiculturalism was added to the Swedish constitution in 1975 (Prop. 1975:26) under Olof Palme — no referendum, no long-term review. 50 years later: mass migration, record gun violence, parallel societies, major demographic shifts. A turning point that no one voted for".

In response, Elon Musk writes briefly and concisely: "He destroyed Sweden" and also attaches an AI-generated summary of the 1975 parliamentary decision.

1975 – a political crossroads

The controversial 1975 proposition established that immigrants and minorities should be able to choose whether to adapt to a Swedish cultural identity or maintain their original cultural heritage.

The new policy also meant that the state would provide financial support to immigrant organizations and cultural projects. Critics argue that this became a political choice with long-term effects.

Musk and Peterson today link the decision to current concerns about integration, social division, and crime.

Elon Musk has previously engaged in Swedish legal matters. During the fall, he criticized an appeals court ruling where a man was acquitted of deportation after a rape conviction, calling the decision "insane".

His latest statement has once again touched on a deep ideological conflict within Swedish politics – a societal issue that remains a hot political topic in Sweden.

Sweden Democrats voted against abolishing controversial hate speech law

Published November 25, 2025 – By Editorial staff
One of the Sweden Democrats' primary reasons for not pushing for a complete abolition of the heavily criticized law on incitement against ethnic groups (HMF), is the "increasing antisemitism" in Sweden (archive image).

The Sweden Democrats (SD) now wants to reform the country's hate speech law (hets mot folkgrupp). At the party congress in Örebro this past weekend, the party voted by a narrow margin for comprehensive reform – while proposals to completely abolish the law failed by the smallest possible difference.

The Sweden Democrats' party congress in Örebro, a city in central Sweden, resulted in a decision that the party should work toward a fundamental change to the hate speech law.

The vote was very close: 79 delegates supported the party leadership's position, while 78 voted to completely remove the law.

Prior to the decision, several motions had demanded that the law be abolished entirely. These motions received support from many delegates from the floor.

Julia Fält, a delegate from Fyrbodal in western Sweden, criticized the law's current application: — The law doesn't work as intended. It creates arbitrariness, silences debate and punishes statements that don't constitute any real threat.

Petter Nilsson, a delegate from Västerbotten in northern Sweden, joined the criticism: — Through legal precedent, it has more or less been established that Swedes cannot be subjected to hate speech. However, a large number of court cases have come to involve the 'group' of drag queens, which is quite telling.

Several speakers repeated the argument that the law doesn't protect the Swedish majority population and that it is currently applied arbitrarily in ways that limit freedom of speech.

Party leadership wants reform

Despite the criticism, the party leadership maintained that the hate speech law should not be abolished. Instead, they want to reform it so that it returns to dealing with ethnic groups in the proper sense.

Party Secretary Mattias Bäckström Johansson emphasized before the congress that the law should be streamlined and not linked to, for example, sexual orientation or religious affiliation.

Julia Kronlid, a member of the Swedish Parliament Riksdag and member of the party leadership, argued for the leadership's position and emphasized historical reasons for keeping the law.

I really understand the frustration that may exist. But we must not forget the background to the law, with the persecution of Jews and the Holocaust.

Kronlid also highlighted current societal developments as a reason for the party leadership's position.

Given the increasing antisemitism, I think it would be a major mistake to remove the law. It will be portrayed completely incorrectly. Our party leader Jimmie Åkesson will have to stand in interview after interview and answer the question 'why campaign on allowing hate speech'.

Swedish public broadcaster aired AI-generated clip

Published November 24, 2025 – By Editorial staff

During Sunday evening's SVT Agenda, an AI-generated video was broadcast without the editorial team being aware of it. The clip appeared to show a confrontation between a New York police officer and an agent from the federal immigration agency ICE.

The video was part of a longer report about tensions in the United States surrounding deportations of undocumented migrants, where ICE operations have led to conflicts with local police in several Democrat-controlled cities.

The AI-generated material was shown on two occasions: first in the program's intro and then as part of the longer US report.

It is unfortunate that we mistakenly published an AI-generated clip. The audience should always be able to trust that images in Agenda are authentic, says Agenda's editor-in-chief Michael Kucera.

The broadcast has been temporarily removed from SVT Play (the broadcaster's streaming service). A corrected version will be published as soon as possible, along with a correction notice. The editorial team states that they are now reviewing their procedures to avoid similar errors in the future.

Residents in vulnerable areas most supportive of Sweden’s new return grant

Population replacement in the West

Published November 17, 2025 – By Editorial staff
After the Swedish government, together with the Sweden Democrats party, significantly raised the cap for return migration grants, support for receiving the grant is now increasing among certain immigrant groups.

The Swedish government's significant increase of the return migration grant at the turn of the year is meeting mixed reactions among the population. A new opinion poll shows that support is strongest among foreign-born residents in so-called vulnerable areas – and weakest among left-wing voters.

At the same time, debate is growing about how the grant should be used and what effects it may have for municipalities and the state.

When the Tidö government (Sweden's center-right coalition government) raises the return migration grant from approximately €900 to €31,000 at the turn of the year, the goal is to encourage more migrants who are deemed difficult to integrate to voluntarily return to their countries of origin.

The reform has created extensive political debate, not least after several red-green (left-wing) municipalities indicated their opposition to the measure.

This has led representatives from the Tidö parties and the Sweden Democrats to question whether state support should continue to municipalities that do not participate in the program.

Now a new survey from Indikator Opinion, commissioned by the Järvaveckan Foundation, shows that support for the significantly increased grant varies greatly between different groups.

Support varies greatly

According to the survey, attitudes are significantly more positive among foreign-born residents living in vulnerable areas than in the rest of the country.

In these areas, 39 percent say they are positive about an increased return migration grant, while 30 percent are negative. In the rest of the country – including both native Swedes and immigrants – the proportion of positive responses is 27 percent and the proportion of negative responses is 38 percent.

The most positive group is migrants who have lived in Sweden for less than five years and who also live in vulnerable areas. There, 46 percent say they view the grant increase positively.

Ahmed Abdirahman, CEO of the Järvaveckan Foundation, believes the reaction says something important about how people experience their situation in Sweden.

That support for an increased return migration grant is greater among foreign-born residents in vulnerable areas may seem surprising at first glance. But the results show how complex the question of integration is. I see it as a sign that we need to talk more about opportunities, not just about benefits. When people don't feel included in nation-building, the willingness to consider other alternatives also increases, he says.

Right-wing voters more positive

The survey also shows large differences between different party sympathies. Among Sweden Democrats' voters, 47 percent are positive about the grant increase, while the corresponding proportion among Christian Democrats' voters is 45 percent.

The least support is found among Left Party and Green Party sympathizers, where a majority view the government's direction negatively.

Per Oleskog Tryggvason, opinion director at Indikator Opinion, emphasizes that the proposal is still unpopular among broader segments of voters.

A significantly increased return migration grant is a relatively unpopular proposal among Swedish voters – clearly more people think it's bad than think it's good. Even though the proposal is significantly more popular among the Tidö parties' voters, there is a considerable proportion of right-wing voters who are skeptical. Based on these figures, it doesn't appear to be an election-winning proposal, he says.

The grant increase takes effect at the turn of the year. How many people will actually choose to apply remains to be seen – interest has been lukewarm so far, but the government hopes the new amount will change the situation.