Friday, October 10, 2025

Polaris of Enlightenment

The Amish: A screen-free life with a focus on nature

The Amish fled persecution in Europe and found peace in America. After almost 200 years on the new continent, they are a rapidly growing group of people who have built their distinctive culture on a simple life away from the mass media noise of modern society. Instead, they put family and closeness to nature first - alongside God.

Published 9 February 2025
– By Editorial Staff
Some of the members of an Amish community in Blacksburg, Virginia.
5 minute read

This article was originally published on April 16, 2023.


The Amish have their origins in Anabaptism, or the so-called ‘Anabaptist movement’. Jacob Amman was part of the Mennonites in Europe who practiced a more literal interpretation of the Bible, including baptizing adults instead of children. Anabaptism emerged in the 16th century at a time when adult baptism was forbidden in Europe, which in turn led to persecution and even death for the Mennonites.

In the 17th century, Amman believed that the Mennonites had become too secular and created a separate movement named after him – the Amish. Among other things, Amman believed that communion should be held twice a year instead of once and suggested that men should wash each other’s feet to show obedience to Christ. Amman also believed that men should not shave their beards and that women should not wear dresses dictated by fashion. In the 1730s, the first group of Amish arrived in America to escape persecution in Europe and were promised religious freedom. In the 19th century, more Amish arrived and today Europe is virtually devoid of the group. However, smaller groups of Mennonites still exist in Europe.

Today, most Amish live in Pennsylvania, Ohio and Indiana in the United States, but also in parts of Canada. There are several different Amish communities, and the way of life can differ depending on the community, with some being more conservative than others. In 2022, it was estimated that there were around 367,000 Amish in the US and nearly 6,000 in Canada, according to the academic website Amish Studies. There are also a few hundred Amish in South America. This appears to be a significant increase from 2018 alone, when the total Amish population was estimated at 330,000 individuals.

The group still speaks so-called Pennsylvanian, which is a kind of old-fashioned German. However, they are learning English in order to interact with the rest of the community.

Living as an Amish

One way to summarize Amish life is simplicity and harmony with nature. Part of their belief is that God wants people to respect nature and work closely with it, which they do. For one Amish family in Blacksburg, Virginia, as documented by RussianPlus, farming is a big part of everyday life and they are largely self-sufficient. Much of the time is spent growing, harvesting and caring for the animals. The family’s cow gives about 11 liters of milk per day and is milked by hand. The milk is drunk or used fresh and is therefore not pasteurized before drinking it.

– Pasteurized milk is not tasty, it’s like colored water, says one of the men in the family, laughing.

Laughter and smiles are particularly noticeable in this family, and the children’s eyes shine with mischief and play. Schooling takes place in the home but can be mixed at different ages, although it does not go beyond the eighth grade. As the children get older, they are encouraged to travel to see parts of the rest of the world so that they can make a mature decision about whether or not to live as Amish.

The family gathers to milk their cow by hand. Photo: facsimile/Youtube

The Amish describe God as the “ultimate doctor”, but modern medicine can still be used if necessary. However, you won’t find an Amish person seeking help for minor ailments, so more natural remedies such as vitamins, homeopathic remedies, health foods and chiropractors are used.

Clothing is simple and in the style of what was generally worn in the 18th century. Money is earned by selling vegetables and other items to the surrounding community. Tourism has also benefited the Amish as many people are drawn to the opportunity to see how they live and learn. The family in Blacksburg works on building furniture for sale and the women in the family also work in the small factory.

A common misconception is that the Amish do not use any kind of technology or other modernities. The more accurate view is that they are selective in their use and can use things that can benefit rather than harm. The Amish do not want to let technology run amok and become its slave, but rather seek ways to master it. For example, television, radio and computers – technologies that carry mass media – are not considered good for society. On the other hand, tools or household appliances can be used, but often batteries are used rather than pure electricity. Cars are usually not used, but rather the classic horse and carriage. The use of modern conveniences can also vary greatly between communities; for example, the small furniture factory in Blacksburg uses screwdrivers and other equipment to make work easier.

Family and faith

One of the core values of the Amish is family and community. They help and support each other, which is not only part of the lifestyle but also part of the very soul of their social life. This is hard to find in modern society where people often look past each other because they are constantly glued to screens. Although there are often more traditionally gendered roles in the home, women, for example, can be the breadwinners of the family and participate in decision-making in the household. However, the man is seen as the ‘spiritual leader of the home’ and the leaders in an Amish community are all men. These are called ‘servants’ in the local dialect and often consist of a bishop, two or three ministers and a deacon.

With the family in Blacksburg, Virginia, it is easy to see the connection they have with each other and that the family is about a common set of values where everyone is there for each other.

Children playing outside. Photo: facsimile/Youtube

An important aspect of the faith is the optional baptism at adulthood. Baptism is seen as a binding commitment to God and to live by the teachings of the Amish culture for the rest of one’s life. If you break that commitment and refuse to acknowledge your sins, you risk being excommunicated in the worst case scenario. However, you can always return – if you are willing to admit your sins and repent for them. However, excommunication only applies to those who have been baptized, so you cannot be excommunicated beforehand because you have not yet entered into a commitment with God.

In addition to baptism, communion is very important, a ceremony held every autumn and spring. It involves confessing one’s sins and remembering Christ’s death with wine and bread, then washing each other’s feet in song. During communion, it is also the only time that an offering is made with alms to the deacon.

There are no churches in the Amish culture, nor any grand altars or grand buildings. Instead, their religion emphasizes lifestyle and values such as humility, community, simplicity and submission to God’s will. Instead of churches, they hold services in each other’s homes every other Sunday. Over the course of the year, all members rotate and often there is a service in each member’s home about once a year, depending on the size of the community. On “free Sundays” people usually gather to read the Bible or they may travel to another district to attend a service.

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Moomin becomes new feature film

Published today 7:21
– By Editorial Staff
Moomin and his friends have spread warmth, security and adventure to generations of children and adults around the world.
1 minute read

Moomin is set to be produced as a new American animated feature film. This will be the first Hollywood adaptation of Finnish-Swedish author Tove Jansson’s beloved stories.

This year marks the 80th anniversary of the magical Moomin troll, something that has been celebrated in both Finland and Sweden, where the troll is a cherished cultural figure.

Moomin, created by Finnish-Swedish author Tove Jansson, was previously produced as an animated feature film in Japan in 1992. There was also a Japanese-Finnish animated series that first aired in 1990 and became very popular internationally.

Now Hollywood will interpret the idyllic magic of Moominvalley, where Moomin and his friends embark on adventures, writes Moomin Characters, which manages the Moomin rights.

“We are honored”

The film will be produced by media company Annapurna’s animation division, which was founded in 2022 by former Disney animation executives Robert Baird and Andrew Millstein and is known for the Oscar-nominated film Nimona.

We’re honored to bring Tove Jansson’s timeless vision to the big screen, say Baird and Millstein.

It will be written and directed by Rebecca Sugar, known for the Cartoon Network series Steven Universe. Additionally, it will be produced by Julia Pistor, who is behind animated films such as SpongeBob SquarePants and Rugrats.

Earlier this year, Norwegian game developer Hyper Games also announced that they will release a new Moomin game. The game will be called Winter’s Warmth and is based on the book Moominland Midwinter.

YouTubers invest in their own businesses – ad revenues are unpredictable

Published 6 October 2025
– By Editorial Staff
Jimmy Donaldson, known as MrBeast, has the world's largest YouTube channel with 442 million subscribers.
2 minute read

More and more YouTube personalities are reducing their dependence on ad revenue and brand partnerships and instead building their own business empires. The reason is that advertising income is unpredictable and can disappear overnight when the platform changes its policies.

YouTube has evolved into a gigantic platform that has contributed over $55 billion to the US GDP and created more than 490,000 full-time jobs. But despite the platform’s success, many of the most successful content creators have realized that it’s risky to rely solely on ad revenue, writes TechCrunch.

Many of the biggest channels have now transformed into vertically integrated media companies with product lines, physical stores and consumer brands that can survive algorithm changes. In several cases, these side businesses are growing faster than the YouTube channels themselves.

MrBeast leads the development

Jimmy Donaldson, known as MrBeast with 442 million subscribers, is the platform’s most aggressive entrepreneur. His chocolate brand Feastables generated around $250 million in revenue in 2024 with over $20 million in profit – significantly more profitable than his YouTube content which lost approximately $80 million the same year. The first product sold over one million units and generated more than $10 million within 72 hours.

Donaldson also runs the food brand Lunchly, the toy series MrBeast Lab, the burger concept MrBeast Burger and the analytics platform Viewstats. Now he plans to establish his own mobile network.

Coffee and energy drinks as goldmine

Emma Chamberlain, with over 12 million subscribers, launched her coffee brand Chamberlain Coffee in 2019. In 2023, the brand reached approximately $20 million in revenue and in January opened its first physical store. Revenue is expected to grow by over 50 percent in 2025 and reach more than $33 million.

Logan Paul created the energy drink Prime together with KSI, which surpassed $1.2 billion in sales in 2023. However, sales have declined sharply, particularly in the United Kingdom where revenue fell by approximately 70 percent between 2023 and 2024.

Children’s audience and beauty products

Ryan’s World, hosted by 13-year-old Ryan Kaji, has expanded its brand through toys and clothing that reportedly generated over $250 million in revenue in 2020.

Within the beauty industry, Michelle Phan has founded the subscription service Ipsy and the makeup brand EM Cosmetics, while Huda Kattan built Huda Beauty which generates hundreds of millions of dollars annually. Other well-known makeup brands from YouTube influencers include Jeffree Star Cosmetics and Tati Beauty, showing that the beauty industry continues to be an attractive area for content creators who want to build their own business empires.

Six kilos of medieval silver treasure found in Stockholm

Published 19 September 2025
– By Editorial Staff
The silver coins have been dated to the 12th century and were likely minted when Knut Eriksson was king of Sweden.
2 minute read

A private individual has discovered a significant silver treasure from medieval times. The treasure, which could likely be one of the largest ever found, contains among other things up to 20,000 coins from the 12th century.

The silver treasure was discovered by a person digging for worms just outside Stockholm, Sweden, who contacted the County Administrative Board (Länsstyrelsen). It was found in a copper cauldron and contained approximately six kilos of silver coins, pendants, pearls and silver rings.

This is probably one of the largest silver treasures from the early medieval period that has been found in Sweden. We don’t yet know exactly how many coins there are, but I believe it could be up to 20,000. Most of the objects are well preserved, but unfortunately the copper cauldron they were stored in is not as well preserved, says Sofia Andersson, who is an antiquarian at the Stockholm County Administrative Board, in a press release.

The silver coins have been dated to the 12th century and some of the coins bear the text “KANUTUS”, which means Knut in Latin – indicating they are from the time of Knut Eriksson’s reign as king of Sweden.

Three types of coins found in the treasure: KANUTUS coins, Gotland coins and bishop coins. Photo: Stockholm County Administrative Board

The treasure also contains some rare bishop coins, which were coins manufactured in Europe by bishops. These coins feature a bishop holding a crosier in his right hand. Lin Annerbäck, head of the Medieval Museum in Stockholm, describes the treasure as unique and believes it can tell us much about Sweden’s history.

It is completely unique, we have no other medieval treasures from Stockholm. And then it also appears to be extremely large. So it’s very exciting. she tells the Swedish newspaper DN.

The location where the treasure was found is currently being kept secret due to the risk of illegal treasure hunters. Archaeologists will further examine the site and the treasure as well as evaluate it.

Talk show host Jimmy Kimmel suspended after Kirk monologue

Assassination of Charlie Kirk

Updated yesterday 21:20 Published 18 September 2025
– By Editorial Staff
Jimmy Kimmel together with Kamala Harris (D) in June 2024.
3 minute read

Talk show host Jimmy Kimmel has been suspended from US television network ABC after controversial statements about the murder of Charlie Kirk. The decision has sparked strong reactions in both American politics and the entertainment industry.

ABC has decided to pause the talk show “Jimmy Kimmel Live!” indefinitely. The background is a monologue where Kimmel questioned the White House’s official version of the motive behind the murder of right-wing profile Charlie Kirk.

Kimmel suggested that the perpetrator could be linked to the Trump movement, rather than the radical left, and accused the president’s allies of “scoring political points” from the murder.

The Maga Gang desperately trying to characterise this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.

The comment sparked immediate backlash. Brendan Carr, head of the US Federal Communications Commission (FCC), threatened ABC with action and argued that Kimmel’s words undermine public trust.

Shortly thereafter, the network announced that the program would be suspended until further notice. Several major stations, including Nexstar Media, followed suit and stopped broadcasts nationally.

Jokes about Trump’s grief

Jimmy Kimmel also made ironic comments about Trump’s alleged grief after the murder. Kimmel began by showing a video clip from the weekend where a reporter first asks the president how he feels after the murder.

But between all the pointing, they’re also grieving… On a human level, you can see how hard the president is taking this.

After Trump responded to the reporter that he feels “very good”, he quickly shifts the conversation to talk about the construction start of the new ballroom at the White House and how beautiful it will be.

This is not how an adult grieves the murder of someone he calls a friend. This is how a four-year-old mourns a goldfish, said Jimmy Kimmel.

Donald Trump: “Kimmel talentless”

Donald Trump expressed his approval of the decision on social media and called Kimmel “talentless” while commenting on the program’s “low ratings”. The White House then backed up Trump’s tone, claiming that television audiences benefited from the decision to stop Kimmel.

The announcement has simultaneously created a storm of criticism, not least from Democratic leaders.

Senate Minority Leader Chuck Schumer argues that threats against media broadcasting licenses due to satire and opinion statements constitute a serious threat to freedom of speech. Schumer compared the action to methods reminiscent of authoritarian states.

That’s what Xi does. That’s what Putin does, said Schumer.

The suspension of Jimmy Kimmel has quickly become a symbol for many of the increased political polarization in America’s media landscape.

The question of what responsibility and freedom comedians and satirists have in polarized times continues to be debated, and critics warn that the suspension risks creating a barrier between those in power and free media.

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