Thursday, June 19, 2025

Polaris of Enlightenment

Young Swedes consume too much sugar

Published 1 May 2025
– By Editorial Staff
2 minute read

70 percent of Swedish youth consume more sugar than recommended, according to a dissertation from the University of Gothenburg. Primarily, young people consume soda, candy, and pastries.

The thesis looked at how much free and added sugar Swedish young people consume, something that has not previously been studied to any great extent. Added sugar refers, for example, to sugar in soft drinks, candy, cakes, pastries and some breakfast cereals, while free sugar includes both added and natural sugar found in, for example, honey, syrup and juice.

Since there are guidelines for the intake of both added sugar, and since 2023 also for free sugar, it’s important to be able to follow up on how well these guidelines are adhered to, to have a basis for promoting public health through various health-promoting efforts, says Julia Wanselius, who wrote the thesis, in a press release.

The limits for the recommended maximum intake of sugar in Sweden are set in relation to the amount of calories consumed and then expressed in energy percent (E%). The intake of both added and free sugars is recommended to be limited to a maximum of ten energy percent, in other words, no more than ten percent of the calorie intake per day should be sugar. For an adult, this corresponds to approximately 50-75 grams of sugar per day.

Sugar linked to lower nutrient intake

The results show that only 30% of Swedish teenagers stay below the recommended maximum intake for sugar, which means that around 70% eat too much sugar.

The biggest sources of sugar are soft drinks, candy, cakes and pastries, which together account for about 70 percent of the added sugar that young people eat. The study also shows that a high intake of sugar is linked to a lower intake of important nutrients such as vitamins, minerals and whole grains.

One of the conclusions of the thesis is that the information around sugar intake would need to change to influence young people to eat less. Instead of focusing only on recommending less sugar, Wanselius suggests that the guidelines should instead focus on reducing the consumption of certain specific foods such as soft drinks and sweets.

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Social media feeds young people junk food ads

Published 10 June 2025
– By Editorial Staff
A large majority of food advertisements that young people are exposed to promote unhealthy products such as fast food, snacks or sugar-sweetened drinks.
2 minute read

The majority of food advertising that young people encounter on social media promotes unhealthy products. This is according to a new study from Karolinska Institutet, where TikTok is identified as the platform with the highest exposure.

The survey is based on data from young people aged 13-16 who, over the course of a week, documented the advertising they saw in their social media feeds. They were given a choice of platform, with most choosing Tiktok or Instagram.

One third of all the ads young people were exposed to were for food or drink – and 70% of these were for unhealthy products such as fast food, snacks or sugar-sweetened drinks.

Exposure was highest on Tiktok, where participants could encounter up to 26 food-related ads per hour. On Instagram, the average was 13.

– In focus group interviews, participants said they were often tempted to make impulse purchases by the design of the ads. At the same time, several expressed a feeling of powerlessness in the face of the amount of advertising they encounter daily, said Sofia Spolander, researcher at the Department of Medicine, Huddinge in a press release.

Childhood obesity doubled

In the focus group, the young people also described how the advertising affected them and increased their cravings for unhealthy food, and that it was difficult to resist consumption.

Overweight among Swedish children aged 11–15 has more than doubled in the past 30 years, and obesity in this age group has quadrupled, according to the study. Young people are eating more unhealthy food than before, while consuming fewer fruits and vegetables. Unhealthy eating habits are one of the leading causes of poor health and premature death in Sweden.

The food environment influences our eating habits, and marketing is an important part of that environment. This study shows that the advertising young people encounter on social media goes against the dietary guidelines, says Spolander.

The study forms the basis of a new report from UNICEF Sweden and the Swedish Heart-Lung Foundation, which highlights how advertising for food and drink in social media affects the health of children and young people.

Young dog owners’ lifestyles negatively affect their dogs

Published 3 June 2025
– By Editorial Staff
Today, many people get a pet to fit into their passive lifestyle - rather than adapting to the animal's needs themselves.
2 minute read

Stressed and overweight dog owners feel their lifestyle also impacts their dogs, according to a new Novus survey commissioned by Arken Zoo’s veterinary services. The effect is especially noticeable among younger owners, who report that their own health issues spill over onto their pets.

The survey, conducted between March and April 2025, gathered responses from 1,046 Swedish pet owners aged 18 to 84 about their own and their dog’s well-being. The results reveal a strong link between owner lifestyle and pet health.

Half of pet owners consider themselves overweight, with two in ten not exercising at all. A quarter of dog owners say they walk their dog for an hour a day at most, while 18% say their dog is overweight. Veterinarian Per Bransell says the results are “alarming”, but not surprising.

– Today, many people get an animal to fit into the owner’s lifestyle instead of the owner adapting to the animal. Getting a pet is a commitment every day, not just on weekends and holidays, he said in a press release.

Young adults struggle so do their dogs

Among pet owners aged 18 to 34, 31% say they walk their dogs no more than an hour a day, and 23% report their pets are overweight.

Young owners also experience higher levels of stress: 42% see themselves as stressed, and 24% believe that stress affects their dogs. Staff at Hundstallet, a dog shelter that rehomes animals, say the survey aligns with what they see every day.

– People are increasingly unwell, and it has a direct impact on animals. We see a clear rise in dogs arriving in both poor physical and mental condition — often depressed, lacking proper veterinary care or stimulation, says Johnny Kroneld, Head of Communications & Fundraising at Hundstallet.

Use of obesity drugs surges in Finland

Published 27 May 2025
– By Editorial Staff
Sales of obesity medication have skyrocketed in Finland in just a few years.
1 minute read

The use of obesity medication increased significantly in Finland last year – many more Finns were treated for obesity compared to 2023. At the same time, opinions are divided on the effectiveness of the treatment.

A total of 75,000 Finns used medicines for weight loss or obesity treatment in 2024. This is an increase of 20% compared to 2023, according to the Social Insurance Institution of Finland (Kela). In five years, the number of users has increased more than elevenfold.

Semaglutide, sold under brands such as Ozempic and Wegovy, is the most popular. Originally designed as a drug for the treatment of type 2 diabetes, this type of medicine is not reimbursed if it is used for obesity alone. This means that Finns have to foot the bill themselves, which can be over €260 each month.

It is also unclear how effective this type of weight loss medication really is, but Pia Pajunen, an expert physician at Kela, says it is not a quick fix for losing weight.

If you stop using the obesity medication, the weight often starts to increase again quickly. It’s important that both doctors and patients are aware that research shows these medications generally need to be used long-term, she says in a press release.

Good fitness may prevent dementia

Published 27 May 2025
– By Editorial Staff
1 minute read

People at risk of dementia can reduce their risk by improving their fitness, according to a study from Karolinska Institutet. The study shows that the risk can be reduced by up to 35%.

In the study, published in the British Journal of Sports Medicine, researchers used data from 61,214 dementia-free people, drawn from the UK Biobank database. The participants, who were aged between 39 and 70, were followed over a period of 12 years.

On enrollment, participants completed a six-minute cycle test to measure fitness, and neurological tests were done to estimate their cognitive function. The researchers also examined genetic predisposition to dementia.

During the 12-year follow-up period, a total of 553 people were diagnosed with dementia, representing 0.9%.

The results show that better fitness is linked to reduced dementia risk and improved cognitive function. According to Weili Xu, Professor of Geriatric Epidemiology in the Department of Neurobiology, Care Sciences and Society, good fitness can reduce the risk of all forms of dementia by up to 35%.

– Our findings suggest that maintaining good fitness may be a strategy for preventing dementia, even among people with high genetic susceptibility, she says in a press release.

The researchers also emphasize that this is an observational study, so it is not possible to determine cause and effect. The number of dementia cases may also have been underestimated, they add, as UK Biobank participants are generally healthier than the general population.

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