Sunday, June 22, 2025

Polaris of Enlightenment

The blue zones: Where people live the longest in the world

The blue zones refer to five different areas in the world where the population lives and stays healthy longer than anywhere else in the world. For example, there are more 100-year-olds, and fewer middle-aged people are becoming ill. What then, do the people in the blue zones do differently than the rest of us?

Published 1 January 2024
– By Editorial Staff
Sardinia has the most centenarians per capita in the world. The island is one of several counted as "blue zones".
4 minute read

The blue zones as a concept were coined by Dan Buettner, who calls himself a “discoverer”. Buettner made himself known earlier by cycling around the world, setting a number of records in the Guinness Book of Records. He has written several books about the blue zones and in 2004 put together a team along with National Geographic to investigate what the secret is behind the people in the blue zones living and being healthy for so long. Five areas in the world are usually referred to as blue zones:

Seventh-day Adventists

Seventh-day Adventists is a church that has made itself known for emphasizing the importance of a healthy life. In Sweden, the church previously owned the brand Hälsans kök (The Cuisine of Health), under which they marketed various vegetarian products. The Seventh-day Adventists in Loma Linda, California, are a group that has been studied for a long time, not just by Buettner’s group. A large proportion of them are vegetarians and vegans and physical activity is an important part of their daily lives.

Ikaria, Greece

Ikaria is an island in Greece and is characterized by the very low incidence of dementia and the very low mortality rate in middle-aged people. At Ikaria, life flows at a leisurely pace and many make their own wine according to old traditions.

Sardinia

In Sardinia, more specifically in the region known as Barbagia, lives the population group that has the most male centenarians in relation to the population in the world. The people traditionally live as farmers or shepherds. The research suggests that they may be descendants of an earlier Bronze Age civilization that was displaced by an invading population and thus driven up to the highlands of Sardinia.

Nicoya, Costa Rica

Nicoya is a peninsula in Costa Rica that comes in second place when it comes to male centenarians, after Barbagia in Sardinia. They also have the lowest mortality rate in the world among middle-aged people. In Nicoya, not only do people grow old, but just like in the other blue zones, they are active and healthy until they pass away.

Okinawa

Okinawa is an island south of Japan where the population has traditionally lived largely on sweet potatoes and fish. Okinawa has the largest proportion of female centenarians in the world.

Based on Buettner’s research, below are some tips for you who in our society want to follow some of the habits in the blue zones.

Everyday exercise

In the blue zones, moving around is part of everyday life. Most people live traditional lives where they work in the field, in the garden, fish or look after the animals. This means that they never have to think about training or exercise as a separate activity. This can be difficult for you who have a job where you mostly sit at a desk all day. A solution can be a lunch walk, a desk where you stand or maybe even a small exercise bike you put under the desk and pedal a little to and fro during the day.

Purpose of life

In the blue zones, everyone states that they know the purpose of their lives, something that few could probably do in the western world. Feeling that life is meaningful is a prerequisite for mental health and it also is evident in how long people live and how happy they are. This is also related to the next item.

Relaxation and de-stressing

Stress is a part of life, even for the people in the blue zones. The difference is how they handle it. Meditation, prayer and reflection are some examples of what they all do, but which very few of us do. In addition to this, the stress level for us is often significantly higher. People who profess to be genuinely religious, no matter what religion they are, live longer and consider themselves happier than others. Studies have shown that those in the West who participate in a religious gathering four times a month live on average four to fourteen years longer than others.

They do not eat until stuffed

Several of the blue zones have traditions that prevent overeating, such as “hara hachi bu” in Okinawa, which means that you should stop eating when you are 80 percent full. Maybe we can also assume that you are not offered cake every week at work in the blue zones? Not eating too much can be easier said than done, but if you try, it probably has some kind of effect.

Mostly plants in the diet

The diet in the blue zones is largely plant-based, supplemented with cheese, fish or meat. Beans are also something that reappears in all the blue zones in different forms and is usually eaten daily. This means that the energy in the diet comes mostly from carbohydrates, 65 percent approximately. It can be said that the diet in the blue zones is starch-based, mostly from root vegetables, whole grains and beans. This is easy to follow in our society, where food from all corners of the world is available all year round.

Alcohol

Alcohol is consumed in all the blue zones except among the Seventh-day Adventists in Loma Linda. However, people are very rarely drunk and the alcohol is always consumed with food or in social contexts.

Social context

Family, friends and society are factors that play a major role in health. In the blue zones, everyone has somewhere where they belong. They have strong social networks and always put the needs of their families first. This is a very stark contrast to Western society, where the self-realisation of the autonomous individual is often portrayed as central.

The term “blue zone” has gained great popularity and today Buettner works with an entire organisation behind him to try to improve the health of the American population with the blue zones as a model. Perhaps the Swedish population can also be inspired by the lifestyle in the blue zones to live healthier and happier lives in modern society.

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Social media feeds young people junk food ads

Published 10 June 2025
– By Editorial Staff
A large majority of food advertisements that young people are exposed to promote unhealthy products such as fast food, snacks or sugar-sweetened drinks.
2 minute read

The majority of food advertising that young people encounter on social media promotes unhealthy products. This is according to a new study from Karolinska Institutet, where TikTok is identified as the platform with the highest exposure.

The survey is based on data from young people aged 13-16 who, over the course of a week, documented the advertising they saw in their social media feeds. They were given a choice of platform, with most choosing Tiktok or Instagram.

One third of all the ads young people were exposed to were for food or drink – and 70% of these were for unhealthy products such as fast food, snacks or sugar-sweetened drinks.

Exposure was highest on Tiktok, where participants could encounter up to 26 food-related ads per hour. On Instagram, the average was 13.

– In focus group interviews, participants said they were often tempted to make impulse purchases by the design of the ads. At the same time, several expressed a feeling of powerlessness in the face of the amount of advertising they encounter daily, said Sofia Spolander, researcher at the Department of Medicine, Huddinge in a press release.

Childhood obesity doubled

In the focus group, the young people also described how the advertising affected them and increased their cravings for unhealthy food, and that it was difficult to resist consumption.

Overweight among Swedish children aged 11–15 has more than doubled in the past 30 years, and obesity in this age group has quadrupled, according to the study. Young people are eating more unhealthy food than before, while consuming fewer fruits and vegetables. Unhealthy eating habits are one of the leading causes of poor health and premature death in Sweden.

The food environment influences our eating habits, and marketing is an important part of that environment. This study shows that the advertising young people encounter on social media goes against the dietary guidelines, says Spolander.

The study forms the basis of a new report from UNICEF Sweden and the Swedish Heart-Lung Foundation, which highlights how advertising for food and drink in social media affects the health of children and young people.

Young dog owners’ lifestyles negatively affect their dogs

Published 3 June 2025
– By Editorial Staff
Today, many people get a pet to fit into their passive lifestyle - rather than adapting to the animal's needs themselves.
2 minute read

Stressed and overweight dog owners feel their lifestyle also impacts their dogs, according to a new Novus survey commissioned by Arken Zoo’s veterinary services. The effect is especially noticeable among younger owners, who report that their own health issues spill over onto their pets.

The survey, conducted between March and April 2025, gathered responses from 1,046 Swedish pet owners aged 18 to 84 about their own and their dog’s well-being. The results reveal a strong link between owner lifestyle and pet health.

Half of pet owners consider themselves overweight, with two in ten not exercising at all. A quarter of dog owners say they walk their dog for an hour a day at most, while 18% say their dog is overweight. Veterinarian Per Bransell says the results are “alarming”, but not surprising.

– Today, many people get an animal to fit into the owner’s lifestyle instead of the owner adapting to the animal. Getting a pet is a commitment every day, not just on weekends and holidays, he said in a press release.

Young adults struggle so do their dogs

Among pet owners aged 18 to 34, 31% say they walk their dogs no more than an hour a day, and 23% report their pets are overweight.

Young owners also experience higher levels of stress: 42% see themselves as stressed, and 24% believe that stress affects their dogs. Staff at Hundstallet, a dog shelter that rehomes animals, say the survey aligns with what they see every day.

– People are increasingly unwell, and it has a direct impact on animals. We see a clear rise in dogs arriving in both poor physical and mental condition — often depressed, lacking proper veterinary care or stimulation, says Johnny Kroneld, Head of Communications & Fundraising at Hundstallet.

Use of obesity drugs surges in Finland

Published 27 May 2025
– By Editorial Staff
Sales of obesity medication have skyrocketed in Finland in just a few years.
1 minute read

The use of obesity medication increased significantly in Finland last year – many more Finns were treated for obesity compared to 2023. At the same time, opinions are divided on the effectiveness of the treatment.

A total of 75,000 Finns used medicines for weight loss or obesity treatment in 2024. This is an increase of 20% compared to 2023, according to the Social Insurance Institution of Finland (Kela). In five years, the number of users has increased more than elevenfold.

Semaglutide, sold under brands such as Ozempic and Wegovy, is the most popular. Originally designed as a drug for the treatment of type 2 diabetes, this type of medicine is not reimbursed if it is used for obesity alone. This means that Finns have to foot the bill themselves, which can be over €260 each month.

It is also unclear how effective this type of weight loss medication really is, but Pia Pajunen, an expert physician at Kela, says it is not a quick fix for losing weight.

If you stop using the obesity medication, the weight often starts to increase again quickly. It’s important that both doctors and patients are aware that research shows these medications generally need to be used long-term, she says in a press release.

Good fitness may prevent dementia

Published 27 May 2025
– By Editorial Staff
1 minute read

People at risk of dementia can reduce their risk by improving their fitness, according to a study from Karolinska Institutet. The study shows that the risk can be reduced by up to 35%.

In the study, published in the British Journal of Sports Medicine, researchers used data from 61,214 dementia-free people, drawn from the UK Biobank database. The participants, who were aged between 39 and 70, were followed over a period of 12 years.

On enrollment, participants completed a six-minute cycle test to measure fitness, and neurological tests were done to estimate their cognitive function. The researchers also examined genetic predisposition to dementia.

During the 12-year follow-up period, a total of 553 people were diagnosed with dementia, representing 0.9%.

The results show that better fitness is linked to reduced dementia risk and improved cognitive function. According to Weili Xu, Professor of Geriatric Epidemiology in the Department of Neurobiology, Care Sciences and Society, good fitness can reduce the risk of all forms of dementia by up to 35%.

– Our findings suggest that maintaining good fitness may be a strategy for preventing dementia, even among people with high genetic susceptibility, she says in a press release.

The researchers also emphasize that this is an observational study, so it is not possible to determine cause and effect. The number of dementia cases may also have been underestimated, they add, as UK Biobank participants are generally healthier than the general population.

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